Sustainability Marketing Lead for KPMG LLP which helps companies build sustainable futures with measurable growth and resiliency. Russ leads marketing strategy and execution and works across the firm to help clients embed ESG into their strategy and operations through offerings on Decarbonization, Climate Resilience, Energy Transition, Sustainable Finance, Social and Governance.

Geopolitical Lead for the KPMG-Eurasia Group alliance which helps clients navigate geopolitical risks and challenges to their enterprise. Worked closely with Eurasia and KPMG to lead joint solutions, business development and marketing for offerings including Geopolitical Risk Management, Scenario Planning, Market Expansion, Due Diligence and Predictive Supply Chain.

Built KPMG LLP industry channel from $48MM to $924MM revenues and 39% CAGR by forging 10 globally aligned High Growth Market strategic corridors. Lead strategy and operations, marshaling the firm’s audit, tax, advisory resources to assist US C-level executives overcome complex challenges of investing outbound into international markets, and guide international-based executives investing inbound into the US. Currently expanding strategic model to build 9 additional Mature Market corridors amidst… Show more Built KPMG LLP industry channel from $48MM to $924MM revenues and 39% CAGR by forging 10 globally aligned High Growth Market strategic corridors. Lead strategy and operations, marshaling the firm’s audit, tax, advisory resources to assist US C-level executives overcome complex challenges of investing outbound into international markets, and guide international-based executives investing inbound into the US. Currently expanding strategic model to build 9 additional Mature Market corridors amidst new globalization disruptions. High Growth Market corridors China, India, Korea, Brazil, Mexico, Russia, ASEAN, Africa, Middle East; Mature Markets Germany, UK, Japan, France, Netherlands, Switzerland, Italy, Spain, Canada, Australia. Show less

Pioneered new global e-commerce books, music, video market valued at $244MM and built first global e-commerce brand BOL.com with $159MM sales, 83% CAGR as first mover ahead of Amazon. Built UK marketing operation and promoted to lead first global brand effort across 16 countries in Europe and Asia.

Forged entirely new Internet markets across African continent driving 3.2MM market users as first mover with affordable Internet access, website, e-commerce, subscriptions to business, consumer segments. Transformed local email exchange into Africa Online brand with $11MM sales, 47% CAGR and #1 ISP in Africa.

Pioneered entirely new household, personal, confectionery, food markets valued at $572MM for Procter & Gamble and Mars in newly opened Eastern Europe with strategic plans to penetrate post-Communist consumers. Built new brands with $117MM sales through innovative business models. In parallel, built Grey operation into top 5 rank with $31MM billings.

Led global new business initiatives at Grey International headquarters; directed 19-country campaign. Led P&G Latin America advertising for Camay, Moncler, Oil of Olay, Crest, Jif, Metamucil, Ariel; #1 regional shares.

Led growth of SC Johnson air care, furniture care brands Glade, Pledge; reversed multi-year sales decline to +8% revenues, established new air freshener segment. Supervised Kraft natural cheese brands Kraft, Cracker Barrel, Casino, corporate new products; increased revenues +7%.