Founder And President
CurrentWith 16 years of writing, editing, and media relations experience, we specialize in creating effective media relations and community outreach programs for mid-size, growth oriented businesses; help clients identify newsworthy story angles and work strategically to align the story with the most appropriate media outlet/target audience. Has demonstrated high-level success in public relations, client management and relationship building. Abilities include client and staff management… Show more With 16 years of writing, editing, and media relations experience, we specialize in creating effective media relations and community outreach programs for mid-size, growth oriented businesses; help clients identify newsworthy story angles and work strategically to align the story with the most appropriate media outlet/target audience. Has demonstrated high-level success in public relations, client management and relationship building. Abilities include client and staff management, adapting quickly to and juggling the needs of clients and media, and writing concise, powerful releases and pitches. Skilled in external and internal corporate communications. Has managed social media channels for clients, including Facebook, YouTube, Instagram, Twitter and blogging. Has also overseen social media analytics and monitoring platforms.A proven ability to increase brand awareness and generate sales for clients; able to secure consistently favorable coverage in international, national and regional consumer and trade outlets.Client servicing functions include:• Developing and executing PR plans• Crafting news releases and ghost-written articles• Phone and e-mail feature-story pitching• Client reporting• Preparing electronic and print media kits; digital marketing • Organizing and participating in media tours• Managing client image databases• Researching and helping manage client media lists• 16 years experience in PR, journalism and consumer marketing• Experience developing and implementing PR plans, including social media platforms such as LinkedIn, Facebook, Instagram and YouTube.• Proficiency extracting information from subjects and writing news releases• Elevated understanding of and passion for the sports, resort, and travel industries Show less