Russell Shaw Email and Phone Number
Data driven Head of Casino & Product for Central and Western Europe at Entain who is passionate about all things betting and gaming. Professional career to date has involved engaging in a wide array of roles and commercial services tasks across key business areas such as commercial management, Player/Product Insight, Strategy and Roadmap, Operations, Account Management, Responsible Gambling, CRM, Fraud and Risk, Bonus Abuse/Efficiency, Supplier Management, Performance Management and data Visualisation. Worked for and with with variety of market-leading clients including Entain (Bwin, Party), Sky Bet (predominantly for the Casino, Vegas and Bingo brands), William Hill, Lottoland, Buzz Bingo, Rank (Mecca Bingo & Grosvenor Casino), 188 Bet, Crucial Compliance, and Boylesports.Team player with a proven track record of delivering results and communicating with a wide array of stakeholders. Specialises in articulating complicated concepts in a palatable format to stakeholders at all levels and driving change. Experienced manager with a focus on motivating and encouraging individuals to achieve their fullest potential. Over 10 years of coding/data experience predominantly on SQL and experienced user of data visualisation tools like Power BI and Tableau.
Entain
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Head Of Gaming PerformanceEntain Sep 2024 - Present
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Head Of Commercial & Product Central & Western Europe - CasinoEntain Sep 2023 - Sep 2024-Further expanded role to become P&L Owner for Austria Germany and Belgium Casino markets, covering brands like Bwin and Party.-Responsible for delivering the post-restructure Casino Game plan to set the business up for success.-Collaborating with stakeholders across all business functions.-Creating and developing a high performing team. -Dealing with external games suppliers-Dashboard Development.-Financial Accountability-Strategic Reporting-Market Analysis-Understanding of market regulation.
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Uk Commercial Manager - Party BrandsEntain May 2023 - Oct 2023Remote-Expanded role from Casino Performance Manager to UK Commercial Manager, encompassing broader -responsibilities.-Collaborate closely with internal teams to ensure optimal decision-making processes.-Identify and address areas of concern through proactive measures.-Prepare and deliver insightful analyses and reports to facilitate informed decision-making.-Forge strong partnerships with affiliate and digital marketing teams to drive commercial success.-Strong understanding of optimove, key data models and full end to end customer journey processes.-Still self sufficient through SQL and Tableau
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Casino Performance Manager - Party Brands.Entain Nov 2022 - May 2023-Lead role in shaping and directing the commercial strategy of the casino product, driving growth through valuable insights and data.-Build and mentor a team of Performance Analysts to support the global Casino Commercial Team at Party Gaming.-Spearhead analytical processes and trading meeting structures, fostering an action-driven culture to boost casino revenues.-Collaborate with the Senior Leadership Team (SLT) to contribute to the long-term casino strategy.Utilize P&L impact decision making, long and short-term forecasting, and bonus cost optimization.-Partner with Affiliate and Performance Marketing Leads to drive transformative impact on the commercial performance of marketing streams.-Use of SQL for analysis and Tableau and PowerBI for reporting.
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Casino PerformanceEntain Jun 2022 - Nov 2022-Responsible for creating Trading reports which assist with the storytelling of Casino Performance and relaying this information to stakeholders.-Working closely with commercial teams to drive forward projects contributing to NGR impact on the business. -Working closely with VIP teams to help identify and maximise value of high value cohorts. -Creating bespoke Segmentations and lists to help with reporting and CRM.-Doing ad hoc analysis across a wide remit of areas within Party Casino to provide insights for stakeholders.
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Gambling/Product Insight Analyst & ConsultancyXcm Jan 2015 - Apr 2022York, UkOverview of work & Skills:- Working closely with a series of top tier gaming providers to provide consultancy, account management and product analysis which informs strategy and decision making.- In depth Product/Slot Machine analysis to provide key actionable insights about customer behaviour and trends.- Conceptualization, deployment, and constant testing and learning of user journeys at all life stages.-Built, maintained, and developed a series of reporting dashboards across Excel and Power BI.-Role has developed knowledge of various CRM focused products, including Apteco Faststats, Optimove and IBM Silverpop Systems. -
Gaming/Product AnalystSky Betting And Gaming Apr 2014 - Jan 2015LeedsOverview of work & Skills: -Worked on a variety of projects across Vegas, Casino, Bingo & Poker including: -Progressive Jackpot Strategy – understanding the key differences & drivers of behaviour and how to maximise revenues with respect to on-site strategy, customer segmentation and behavioural game aspects. -Involved with the Sky Vegas core gaming deal to develop 20 bespoke slot machines & table games - various areas of product development around conceptualisation, design, math models etc. -Optimising offers with wagering requirements to minimise risk and maximise profit without damaging customer experience. -Conceptualization and delivery of Poker Collusion monitoring systems.- Applying gaming knowledge to a wide array of commercial analyst projects. -
Bingo Operations & Bingo Product Executive At Sky Betting And GamingSky Betting & Gaming Jul 2012 - Apr 2014Leeds, United KingdomOverview of work & Skills:- Working closely with all areas of Sky Betting and Gaming’s marketing teams to help define, develop, and deliver the marketing roadmaps across web and mobile.- Ensuring that Sky Bingo is able to run market leading offers and promotions due to my understanding of the Virtue Fusion backend & data extracts using SAP Business Objects.- Ownership of the schedule of “non-networked” Sky Bingo rooms. This involves constant monitoring to ensure seeds are set correctly; and optimization, in terms of both the game portfolio, and though variant analysis (EG. Optimal times between games/ticket prices etc..).- Supporting the Product Manager to help co-ordinate the delivery of product developments, with the most significant of these being the HTML5 Bingo mobile product. Was stand in product owner at the time of the HTML5 mobile bingo web browser release & iOS app store submissions.-Using my knowledge and and insight of gambling to support the product manager in ensuring that the correct decisions are made to move the product forward.-Managed team of Chat Moderators to ensure cost effectiveness and that provided maximum value for the Bingo product.
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Fruit Machines / Quiz MachinesSelf-Employed Sep 2008 - Jul 2013North East /M1/A1Overview of work & Skills:-Playing Fruit machines and quiz machines for profit up and down the East coast/North Yorkshire whilst at University.-Ability to attain and utilise information which enables the user to manipulate the short term behaviour to create +EV situations or in some cases the ability to empty machines.
Russell Shaw Skills
Russell Shaw Education Details
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Social Research -
International Business
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1St Class Honours Received.
Frequently Asked Questions about Russell Shaw
What company does Russell Shaw work for?
Russell Shaw works for Entain
What is Russell Shaw's role at the current company?
Russell Shaw's current role is Head of Gaming Performance at Entain. 12 years of experience in the online gambling space as a Head of Commercial, Head of Performance, commercial services consultant and BI manager..
What schools did Russell Shaw attend?
Russell Shaw attended University Of York, University Of York, University Of York.
What skills is Russell Shaw known for?
Russell Shaw has skills like Online Gambling, Gaming, Casino, Online Gaming, E Commerce, Bingo, Mobile Devices, Poker, Management, Gambling, Ppc, Online Advertising.
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Russell Shaw
British Film Actor & Voice-Over. Lead Role In 'Wi†Ch' 2024 Amazon Prime/ SkystoreGreater Brighton And Hove Area -
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