I leapt into advertising after a Science degree majoring in Zoology and a short period as a high school science teacher. This curious leap was made possible by a secret career at the time as a comedy writer on Sydney radio. Kazoo, the small agency that I joined, grew rapidly. I was responsible for many of their successful and award winning campaigns for clients such as Audi, Singapore Airlines, Kimberly Clark, SBS, and ABC television. I was made Creative Director of what had become Batey Kazoo in 1998. Around the same time, I dived into stand-up comedy – performing at most of the major comedy venues in Sydney and Melbourne over the next few years. Back in my day job, I was working with clients including Singapore Tourism, InStyle magazine, Kelloggs, and Federal Government departments promoting Apprenticeships and combating Youth Alcohol and Illicit Drugs.Following the 2005 Batey/Palace merger, I became a Creative Director at the Campaign Palace, responsible for a number of Federal government accounts, together with brands such as Selleys, Singapore Airlines and Pfizer (Codral, Benadryl, Sudafed, Mylanta, and Zyrtec). Around the same time, I helped develop a TV comedy series, Chandon Pictures. Here in Australia, it was nominated for Best Television Comedy at the AFI awards, received an AWGIE (Australian Writers Guild) for best television comedy script, and was nominated for a Logie. Meanwhile, I left the Palace, spent almost a year at the Monkeys, and then became a Creative Director in 2010 at Ogilvy Sydney. Over the next 8 years at Ogilvy, I creatively led accounts including Telstra, Kimberly Clark, Vodafone, Nestle, and a whole range of government business including NSW Drink Driving, Drug Driving and the Federal Government’s “My Health Record” launch.Since then, I've been busy with freelance work for a large number of agencies and direct clients, plus a brief full-time stint at AFFINITY in Sydney. I'm now back in the freelance world writing TV, radio, online content, videos, social posts, eDMs, event presentations, brochures, detailers and more.