Russell Wright Email & Phone Number

Greater Atlanta Area

Greater Atlanta Area

• Nearly decade of successful digital experience with expertise encompassing marketing, e-commerce, business development, sales, contracts, finance and editorial at the senior management level• Assisted in company growth from 6 to 215 partners and from annual loss of $8.2 million in year one to $500k profitability in 2004• Successfully created and implemented revenue programs which have added $2.6 million per annum • Created the University Relations department which manages all aspects of the partner relationships from ad sales to e-commerce to marketing and promotions• Excellent organizational, project management and supervisory skills• Developed an on- and off-line Internet marketing and promotions campaign implemented by our partner schools that has increased traffic to 180 million monthly page views and 8 million unique visitors, propelling CSO to the top-seven trafficked sports sites on the Internet• Responsible for marketing and promotional campaigns for all business development, e-commerce and subscription initiatives• Spearheaded new product launch, which added 60 new partners and $400k in annual revenue

Greater Atlanta Area

• 1996 CoSIDA and NJCAA Publication Award winner• Responsible for all media relations and promotions for eight varsity sports• Wrote, designed and produced all media guides and game programs• Served as assistant editor of the The Chronicle, DeKalb’s quarterly magazine.

Greater Atlanta Area

• Initiated and managed accounts with nationwide network of correspondents. • Provided inside sales support • Responsible for all legal research for Atlanta-based clients• Developed sales strategy for existing accounts.

Ms, Sports Administration

Bs, Management