Russell Barba, Mba Email & Phone Number

Pittsburgh, Pa, Us

Chicago, Il, Us

Chicago, Il, Us

Warrendale, Pa, Us

Melville, Ny, Us

• Responsible for the overall growth strategy for my respective categories including promotional activity and new brand/product assortments to drive both incremental sales and gross margin .• Developed funding model which is being utilized by all categories teams to create consistency in terms of baseline profitability. • Present current sales trends as well as upcoming business initiatives in monthly senior leadership store set sessions.• Actively manage Direct Mail program from ideation to final proofs, in collaboration with the Marketing team, to ensure seamless implementation and distribution to over two million members nationwide.

Pittsburgh, Pa, Us

• Managed all aspects of the Weight Management business, including assortment planning, product development, in-store presentation, advertising, and vendor relations.• Developed and executed 2017 Diet Season program comprised of product selection, marketing, field support, and inventory management.

Pittsburgh, Pa, Us

• Develops annual business plans incorporating projected sales and margin, new product launches supporting marketing and promotional activities for category.•Negotiates agreements with third party vendors to secure preferred products, pricing, vendor marketing programs and promotions to drive existing and new customers into GNC.• Lead cross functional team to develop and execute launch strategies across multiple brands and categories including planogram placement, promotional pricing strategy (both in-store and web), training materials, and supply chain logistics.• Works with various cross-functional teams, including Scientific Affairs, Product Development and Packaging, to develop new product offers and reformulations to leverage new ingredients, technology and industry trends.• Negotiates agreements with raw material vendors to secure support for finished goods.•Creates and implements cross-category specialized promotional strategy themes encompassing a holistic program which included coordination of packaging, marketing, in-store and digital merchandising strategy.•Develops promotional strategies for the HMC, Appliance, Fitness business; defining the appropriate brands and product lines that best complement the assortment.

Pittsburgh, Pa, Us

• Manages internal resources, data, and shelf space allocation to conduct annual line review reset walkthrough.• Monitors retail price competitive landscape via monthly store visits and internet monitoring to maximize sales and profitability per SKU.• Enhances the scope of third party and proprietary brands by working closing with Marketing and Production teams to plan, develop and implement marketing materials.• Assists in the development of annual business plans incorporating forecasted sales and margin, new product launches supporting marketing and promotional activities for category.• Negotiates agreements with third party vendors to secure preferred products, pricing, vendor marketing programs and promotions to drive existing and new customers into GNC.• Follows through with cross-functional teams, including Purchasing, Replenishment, eCommerce, Franchising and Sales Analysis, to ensure key areas align with strategic direction for the category.

Pittsburgh, Pa, Us

•Documented all errors and relayed results to the business area for appropriate changes. •Performed periodic audits of client accounts to review efficiency history of benefits coding and how claims were paid.

Pittsburgh, Pa, Us

• Completed special projects and analyses based on detailed company strategy reviewed by executive level management.• Support Merchandise Managers in execution of promotional, margin-control and retail store communication tasks.• Research market trends and competitive data to support competitive pricing and new product sales strategies.• Lead contact among Sports team regarding promotional period store setups; communication includes updates, suggestions and deadline reminders.

Waltham, Ma, Us

•Design and delivery of competitive analysis for company’s market segment, financial statements, distribution centers, private label products, on-line website capabilities, and company acquisition.•Development of a SWOT analysis with various competitors through extensive research with professionals located throughout Europe.

Master Of Business Administration (Mba), Brand Management & Strategy

Bachelor Of Business Administration (Ba), Marketing