Russell Powell Email & Phone Number

Charleston, South Carolina Area

• CLIENTS - Past and Present:
• Southeastern Wildlife Exposition (sewe.com)
• Beemok Hospitality Collection (thebhc.com)
• The Charleston Place (charlestonplace.com)
• SDCO Partners / Stitch Design Co. (sdcopartners.com)
• The South Carolina Historical Society (schistory.org)

Charleston, South Carolina Area

• Clients: Red Mountain Resort (St. George, Utah), Tourism St. Barth, Certified Angus Beef brand, Pink Sands Resort (Harbour Island, Bahamas), Paducah Kentucky CVB, Montréal en Lumière Festival, Festival International de.
• Supervise all public relations initiatives for a collection of travel, culinary, lifestyle and resort clients, including press outreach, social media campaigns, marketing initiatives and press trip management and.
• Craft new business proposals, presentations, case studies and other collateral for increasing client volume across categories
• Serve as Global Liaison for the PR World Network, an international organization of independent public relations agencies across 50+ countries (Africa, Asia, the Caribbean, Europe, Latin America and the Middle East).
• Manage internal team of Account Executives, focusing on client development, media strategies and process innovation
• Garnered national awards for public relations campaigns and initiatives, including:2016 American Advertising Federation ADDY Awards:

Charleston, South Carolina Area

• Clients: Red Mountain Resort (St. George, Utah), Tourism St. Barth, Certified Angus Beef brand, Pink Sands Resort (Harbour Island, Bahamas), Paducah Kentucky CVB, Montréal en Lumière Festival, Festival International de.
• Managed public relations campaigns and initiatives for an array of travel, culinary, lifestyle and resort clients
• Executed daily media outreach to secure national and regional print, broadcast and online coverage in consumer, business and trade media
• Developed targeted social and digital media strategies for ongoing consumer engagement and new product launches
• Wrote and edited press releases, fact sheets, interview preparation and brand overview documents
• Coordinated and supervised media events to secure coverage and maximize brand awareness

Charleston, South Carolina Area

• Managed all aspects of book production for the top 500 independent authors on Amazon, including title setup, service fulfillment, Kindle conversion and international distribution while providing ongoing support to.
• Partnered with the Kindle Direct Publishing and merchandising teams in Seattle to ensure each top author had format coverage in paperback and Kindle, as well as onsite placement opportunities across the Amazon bookstore
• Worked cross-functionally with the marketing, sales and product teams to streamline internal processes, drive author retention and improve the overall publishing experience

Charleston, South Carolina Area

• Managed 85+ editorial and marketing vendors at CreateSpace, focusing on service quality, capacity maintenance, and overall performance
• Drove strategic process improvements to enhance service offerings and enrich customer experience
• Worked cross-functionally to provide consistent, proactive guidance to vendors with a focus on monitoring the work in process, offering technical support and guaranteeing our service promises to customers
• Partnered with numerous CreateSpace internal teams to ensure the success of all editorial and marketing services

Charleston, South Carolina Area

• Managed print and Kindle book production for Amazon Publishing's various title imprints by supervising assets, providing technical support, coordinating all services and launching titles on Amazon.com
• Served as the central point of contact for the Amazon Publishing team in Seattle regarding production schedule maintenance, service status updates and title availability to ensure all launch goals were achieved
• Oversaw the fulfillment of 1300 completed services across 204 titles and met 100% of customer on-sale dates
• Managed a team of editorial and design coordinators at CreateSpace, focusing on service fulfillment, process innovation and customer satisfaction

Greater New York City Area

• Managed a team of sales specialists to optimize the sales assortment for all Gilt City markets across the United States
• Supervised the sales process for all national accounts, including Bliss Spa, Exhale, Blue Apron, Clarins, Tracy Anderson Method and J. Crew
• Developed all marketing and email sales strategies while securing cross-promotional placements on Gilt Groupe and Jetsetter
• Worked with the integrated marketing team to monitor daily sale progress and ensure that all offers were consistent with brand goals, revenue requirements and the editorial calendar
• Developed efficiencies and scalable solutions to improve existing processes used by the sales specialists and sales teams
• Contributed unique weekly content to the Gilt City social media portals, including Twitter, Instagram and Tumblr; Increased Gilt City Instagram followers from 200 to 2100+ organically in first two months

Greater New York City Area

• Co-managed the daily operations of the Gilt City New York and Washington, DC sales teams regarding all luxury experience sales, including calendar planning, revenue strategy, and marketing initiatives
• Responsible for asset management and all sales planning for the launch week of BuyWithMe by Gilt in November 2011
• Supervised the sales specialists in Gilt City satellite offices in Boston and Los Angeles, as well a BuyWithMe by Gilt sales specialist in New York
• Researched new brand recommendations daily for the Gilt City sales team and assigned leads via SalesForce
• Tracked vendor history with competitors and kept abreast of industry trends to ensure Gilt City was leader in the marketplace
• Cultivated initiatives to promote sales via Gilt City's robust social media outlets, including the development of unique Twitter and Instagram content each week

Greater New York City Area

• Built and maintained daily luxury experience sales for Gilt City New York
• Acted as the point person for all vendor relationships by executing contracts and other relevant sales materials
• Worked with the on-site Gilt City customer service team to ensure a superb customer experience for all Gilt City customers
• Researched and presented new brand recommendations regularly to the Gilt City team

Greater New York City Area

• Assisted the buying office with all preparation pertaining to daily luxury beauty sales
• Responsible for purchase order entry and maintenance, sell-through reports and market preparation
• Worked with the public relations and marketing teams to develop creative promotional concepts
• Coordinated with warehouse-based staff and vendors to manage photo shoots and editorial samples

Greater New York City Area

• Assisted the Beauty Director, Beauty Manager and Sales Development Director in the advertising department
• Managed daily client communication, creative project management and administrative tasks for national beauty accounts, including L’Oréal Paris, Avon, Procter & Gamble and LVMH Beauty (Christian Dior, Givenchy, Guerlain.
• Created weekly reports using TNS Media Intelligence, Magazine Radar and Adobe InDesign
• Researched and presented new product leads for the beauty advertising team weekly
• Worked directly with the merchandising, marketing and production teams on strategies to increase business

Charleston, South Carolina Area

• Wrote various human interest stories for Charleston’s premiere monthly lifestyle magazine
• Attended weekly editorial meetings with editors to determine the content of each issue
• Wrote and edited all press releases, e-blasts, radio spots and the "Society" blog for Charleston Fashion Week 2008

Charleston, South Carolina Area

• Wrote and edited numerous articles for the largest newspaper in South Carolina
• Conducted interviews and composed articles on prominent figures in the Lowcountry, including Sue Monk Kidd and Josephine Humphreys

Greater New York City Area

• Researched, fact-checked and transcribed articles for editors
• Participated in bi-weekly staff brainstorming sessions
• Wrote blogs for the janemag.com website

Greater New York City Area

• Edited and co-designed the Intern magazine
• Organized & coordinated intern-only events, luncheons, and activities