Amanda Russell Email and Phone Number

• Senior marketing professional with over 20 years' of B2B marketing experience in the science and technology sectors• Global marketing strategy, marketing planning and delivery experience including EMEA, US, China• Builds and leads teams who can successfully plan and execute complex multi-channel marketing campaigns to global markets• Extensive knowledge of marketing systems – Pardot (marketing automation) and Salescloud (CRM) - having successfully managed global implementations and migrations from legacy systems• Knowledgeable on GDPR and how it applies to marketing automation, having devised new marketing processes and prepared FAQs to brief the marketing team• Drives a ‘digital first’ approach to marketing, transitioning a traditional marketing team to integrated digital campaigns (SEO, PPC/Google Adwords, social media, email marketing, content creation) that generate leads and nurture prospects• Proven experience in brand strategy including re-branding and post-acquisition brand architecture• Skilled at agency briefing and agency management - both creative and digital agencies• Highly effective communicator with proven ability to deliver projects within a complex global matrix structure• Demand generation and lead nurturing by implementation of a content strategy that is delivered via marketing automation• Marketing budget creation and management (c. £1million per annum)• ROI focused, led internal reporting of marketing performance against budget across marketing team• Data driven with the ability to collate and assimilate data from multiple sources and create dashboards• Strong analytical skills with the ability to turn insight into marketing strategy• Excellent leadership and change management skills• Strong commercial awareness combined with a customer-focused outlook