Amanda Russell Email & Phone Number

England, United Kingdom

Teddington, Middlesex, Gb

* Driving and leading NPL's marketing and communication channels* Working with multiple stakeholders to ensure marketing channels are aligned with NPL strategy* Management of the channel team members, building highly motivated, customer-focused teams* Development of a forward thinking and robust digital strategy* Optimisation of NPL's digital approach to support lead generation and communications targets* Compliance and governance of marketing channels* Budget setting and control for the channels team* Driving best practice across all marketing channels

London, Gb

Planned short term career break to spend time with my family.

Teddington, Gb

● Lead the planning, development and delivery of the global marketing communications strategy, with a particular focus on the US and China markets● Work closely with the US, China and European marketing teams (not direct reports) to ensure campaigns are delivered effectively in the local market, in line with global strategy and brand guidelines● Define and own the digital marketing strategy for the business, managing the digital marketing team and external agencies to deliver against our digital KPIs● Champion of data and insight-driven marketing across the team – using data and customer insight to inform marketing strategy and create compelling messages● Creation and development of an effective customer acquisition and nurturing model for the business, utilising marketing automation tools (Pardot and SalesCloud)● Manage internal reporting of marketing performance against budget, fostering a robust approach across the team to monitoring marketing ROI● Creation and management of the annual marketing budget (c.£1M), and monitoring the teams’ spend against plan● Leadership and management of the digital marketing and communications team (7 direct reports), to develop marketing competency within the business

Teddington, Middlesex, Gb

● Responsible for the successful implementation of group-wide systems to support the marketing (Pardot), sales (Salesforce SalesCloud) and customer support (Desk.com) functions eg global implementation of SalesCloud and Desk.com to 150 users at 9 sites● Led the group-wide implementation of first marketing automation tool for the LGC Group (Pardot) Successfully bringing all marketing teams on board, introducing consistent processes and promoting best practice ● Post acquisition integration of legacy marketing automation systems and CRM eg migration of two US acquired companies’ legacy systems onto the LGC SalesCloud and Pardot platform● Project management of implementations, providing the link between the business and the technical teams● Responsible for monitoring and improving the group-wide adoption of Salesforce and promoting best practice ● Vendor relationship management, including contract negotiation working alongside Procurement ● Delivery and management of an effective support function for over 400 users across SalesCloud, Desk.com and Pardot (line management of 3 people)

Teddington, Gb

•Responsible for the marketing function and output for LGC Standards, an international division of LGC•Development of marketing strategy to meet divisional objectives•Responsible for the delivery of all marketing communications activity across the division•Management of a team of 5 marketers•Providing marketing input and support for international campaigns and geographic expansion•Management and development of the LGC Standards brandKey achievements•Successfully restructured and expanded the existing marketing team, to meet the growing demands of the business•Led major brand review of division following multiple acquisitions, resulting in Europe wide roll-out of single brand•Workstream leader for CRM roll-out for company-wide ERP system implementation. Successful migration and training of over 150 users across Europe•Marketing representative on webshop implementation project team. Planned, communicated and implemented webshop launch campaign across key territories•Championed email marketing within LGC Standards. Introduced first email marketing tool following research and pitching process

London, England, Gb

Post Graduate Diploma In Marketing

Bsc (Hons) Chemistry

Mini Mba, Digital Innovation