Battle-tested Creative Director skilled in content strategy, video, interactive, and writing.

As Narrative Director, I help focus the power of storytelling in all its forms to create impactful campaigns that connect with consumers on an emotional level. Working collaboratively with copywriters, art directors, and account managers, my goal is a potent, cohesive narrative for every brand—bringing their unique personality, message, and objectives to light.

Verizon | Microsoft | Lenovo | Cisco

Adidas | Google | YouTube | Stouffer's | SweeTarts | Hot Pockets- Led large-scale creative strategy for key clients - Crafted and delivered strategic presentations and content - Managed writing team (hiring, resourcing, reviewing and professional development)- Provided feedback, sign-offs, and creative direction on a day-to-day basis - Worked with the Creative Director and Executive Creative Director to ensure creative recommendations and strategy aligned with client objectives- Participated in new business pitches and strategic recommendations- Partnered with Art Director to lead big-idea concepting, campaign development and content execution- Led brainstorm sessions and content/media mapping workshops- Ensured best practices across social media channels- Crafted voice and tone for clients- Produced and edited copy, including “always on” social content, out-of-home, video scripts and more

IBM | Xerox | Adobe - Directed a team of content specialists, writers, developers and designers throughout the complete content creation lifecycle—from audit to production- Stayed up-to-date with key content marketing tools and trends- Internally educated partners and senior creative leadership on developments in the field of content strategy- Identified opportunities for clients in the context of new technologies- Worked closely with Sales Lead, Senior Marketing Strategist and Executive Creative Director to ensure campaign goals were met- Pitched new business

HP | Dreamworks | Sazerac - Directed a team of writers and designers in crafting content that inspired photographers to explore their creativity, including how-to articles, interactive tutorials, instructional videos and more- Participated in new business pitches- Developed comprehensive quarterly marketing strategies for clients- Functioned as Curiosity’s house photographer