Russell Lonardi-Leary Email & Phone Number

Bedford Hills, New York, United States

• Helped to develop and establish brand guidelines for clients in numerous industries.• Worked with clients to develop brand assets such as logos, wordmarks, and icons.• Crafted marketing plans for business/product launches, as well as content creation for marketing campaigns.• Provided copywriting for press releases, marketing campaigns, blogs, and social media posts.• Provided graphic design services for both print and online materials.

Greater New York City Area

• Oversaw conceptualization and design aspects of all agency projects as well as developed, implemented, and managed all agency marketing activities while managing a team of assistants and interns.• Created designs and sourced manufacturing for branded products and packaging for companies and organizations such as Goldman Sachs, Compass, Gartner, and the USTA.• Worked with educational institutions (such as Mercy College and Tulane) as well as state and local governments to create branded maps for both promotional use and practical use.• Orchestrated, executed, and monitored performance of email and social media campaigns to boost brand awareness and profitability among various targeted audiences and segments, as well as strengthened marketing programs to capture new business and take advantage of changing trends in client markets.• Oversaw website overhaul to implement storybranding and improve user interface.

• Designed retail products for sale in locations such as Top of the Rock, One World Observatory, and Zabar’s.• Worked in conjunction with NYC’s MTA and the NY Governor’s office to design promotional products for NYC programs, such as the Second Avenue Subway opening and various New York Transit museum events.• Used Adobe Creative Suite to develop product mockups and prototype designs, as well as design and present social media campaign ideas.• Contributed to email campaigns and social media content for various audience, including retail customer segments (by demographic) and B2B accounts (for wholesaling).• Tracked and analyzed web analytics to recommend proactive adjustments to strategies.

At The Bowl Company, I designed graphic elements for marketing packages including print materials, brochures, banners, and signs. I created and managed weekly email campaigns and boosted customer engagement through consistent social media content and interaction. I maintained both print and digital editions of our store catalog and oversaw content creation and updates for the company website. Additionally, I developed video ads and gift guides for online distribution and served as the lead copywriter for our company blog. I also took charge of developing branding and packaging for our store-brand products.

Greater New York City Area

As a Marketing & Public Relations Assistant at LE BOOK, I developed and managed content for the “La Creative” online magazine, ensuring its quality and impact. I also built media and promotional kits for the "Connections" trade show, provided administrative support to senior team members, researched sales leads, and handled the logistics of printed marketing materials.

As an Art Teacher at Camp Herrlich, I had the opportunity to plan and conduct engaging art lessons and activities for children aged 4-16. I also managed supply inventories to ensure the camp's art programs ran smoothly. Additionally, I designed various promotional materials, including calendars and menus, to support and enhance our camp programs.