A vital link between Fig Industries clients and the creative team to facilitate the transformation of visions into impactful campaigns. Responsible for developing and implementing innovative branded marketing tactics, closely monitoring project schedules and budgets, and fostering long-lasting client connections. Committed to delivering outstanding outcomes while expertly navigating the complexities of branding and marketing to ensure that clients' brands shine brightly within a highly competitive market.

Leads strategic planning engagements for Listrak clients by researching, analyzing the data, crafting the digital marketing vision, building the roadmap/testing plan, and leading project execution. Provide consultation on customer cross-channel marketing communication, best practices, and optimization efforts for existing clients within Listrak channels (email, SMS, browser and app push). Work with clients on strategic planning initiatives, marketing program development, results analysis, and campaign execution

Responsible for providing analysis and insights to support the Listrak Sales and Client Services Teams. Conduct exploratory data analysis, visualization, and forecasting to produce actionable data-driven insights and outcomes for future Listrak clients. Developed, owned, and automated quarterly benchmark reporting for current clients. Strategized with clients on business trends and suggested KPI optimization tactics. Managed and mentored Sales Operations Team, focusing on internal sales metrics.

Aided sales team in the creation of sales presentations and managed prospecting events, client contracting, coordinated reference calls, and custom reporting. Assisted in organizing and compiling information for all prospecting events, sales meetings, and trainings. Served as a liaison between other cross-functional Listrak departments (Finance, Marketing, Channel, Account Management, Legal, Product, etc.). Self-managed client reference program ensuring that prospects and clients are paired together using adequate criteria.

Developed business strategies and seasonal assortment plans to maximize the development of sales and profits for the fashion jewelry department. Managed all aspects of product assortment including product placement, order writing, pricing, and marketing. Selected and purchased merchandise based on current market trends and historical selling analysis. Created business plans to increase sales, maximize margin, and improve inventory turn. Negotiated prices, availability, product specifications, discount terms, and transportation arrangements with vendors. Managed merchandising and advertising for department.

Assisted watch and fashion jewelry buyer with developing merchandise assortments that drive sales by focusing on product selection, product development, department trends and international sourcing. Analyzed selling reports and maximized growth opportunities by expanding merchandise categories. Determined advertising proposals and projections for multi-media and in-store promotions. Collaborated with planning team on financial projections. Coordinated internet purchasing. Maintained relationships with vendors and communication between stores.