Rustica Faith So Email & Phone Number

Valenzuela, Ncr, Ph

Philippines

BRANDS: Onitsuka Tiger, ASICS, Molten, Mikasa, Butterfly, PlayItRight- Brand Communications:1. Crafts a comprehensive PR and KOL strategy aligned with regional & local brand campaigns.2. Cultivate strong relationships with media partners to secure coverage across various platforms.3. Identify and collaborate with KOLs and celebrities to enhance brand credibility and reach through joint events, campaigns, and endorsements.4. Plan and execute PR events to support campaign launches and brand initiatives, coordinating logistics and cross-functional teams for seamless execution.- Retail/Trade Marketing:1. Collaborate with store operations and merchandising teams to enhance the in-store experience through VM, displays, and promo materials.2. Develop strategies to engage customers and build loyalty through targeted marketing communications, loyalty programs, and customer feedback initiatives.3. Create sale activities for the stores aligning with the monthly target sales.4. Build relationships with retail partners to explore co-marketing opportunities such as mall sale & events, in-mall ads, OOH, and other initiatives.5. Conduct market research, & competitor analysis, to identify opportunities for growth and improvement. - Digital Marketing1. Manage the creation of relevant and engaging content for publishing on various digital platforms, ensuring alignment with brand messaging and objectives.2. Integrate brand communication and retail marketing activities into the digital platforms of the brand, such as reposting KOLs' stories, creating store event stories on social media, and others.3. Develop campaign promotions for the brand's e-commerce and third-party marketplaces, such as Lazada, aligning with the monthly sales target.4. Execute digital marketing activities across the brand's digital channels, including social media, e-commerce, blog, website, third-party marketplaces, and email newsletters.- Sales:1. Corporate account management & acquisition

Mckinley, Taguig

Worked closely with Samsung Philippines’ Digital Appliances trade marketing managers in driving impactful POP strategies and enhancing branding visibility and sales from artwork creation, production, to in-store execution.

Ayala Avenue, Makati City Ph

Responsible to handle top accounts of the agency to assist on their marketing requirements from print, media, digital, video and photoKey Achievements:1. Handled the agency's top clients - All RayWhite offices across Sydney- All Purple Bricks offices across Australia - Laing & Simmons double bay- Clarke & Hummel 2. Assigned as the Account/Print Coordinator to help win back a client from a competitor agency (We won it back!)3. Silver Awardee for client's commendation in less than a year of stay in the company4. Gold Awardee on the 2nd year

Active Fun, Bonifacio Global City

Under the marketing department of FOX networks group. Assists the marketing executive with the below activations:- Asia’s Next Stop Model Casting Call (Event Associate) - Movie Premieres a. X-Menb. Now You See Me IIc. Ninja Turtle d. Finding Dorye. Outcast Launching (coordinated with an external creative agency)

Bachelor Of Arts (B.A.), Communication, General

Adamson University Alliance of Academic Scholars - 50% University Academic Scholar (with maintaining grades and target GWA)

Secondary Degree

Activities and Societies: Girl Scout, CAT, Peer Counselor, Theater Club, English Club- Honorable Mention - Best in Thesis - Conduct.