Rusty Watkins Email & Phone Number

Philadelphia, Pa, Us

Beverly Hills, California, Us

I focus on emerging technologies and how they can benefit Ticketmaster, its clients, and the overall fan experience. Our team has led company investment and strategy in several areas, including digital collectibles (NFTs) and artificial intelligence (AI).In addition to being a subject matter expert, I manage relationships with clients who work with the Ticketmaster Innovation Team. I also work with our product marketing and communications teams to incorporate our strategy into the greater Ticketmaster story.

Valley Forge, Pa, Us

-Developed advertising and go-to-market strategy in support of the public launch of Vanguard’s robo-advisor, Digital Advisor-Designed multi-channel marketing and engagement plans, built to address specific needs of Digital Advisor’s cross-sell and prospect audiences-Partnered with UX and Research teams to establish a customer acquisition journey map that informed marketing strategy-Optimized Digital Advisor’s email and web campaigns, pushing opportunities for automation and personalization

Beverly Hills, California, Us

-Own the marketing relationship and share best practices with 30 of the company’s most valuable clients-Develop, execute, and measure digital marketing campaigns using Ticketmaster data for social media, display advertising, and search engine marketing campaigns

Beverly Hills, California, Us

Beverly Hills, California, Us

Newark, Nj, Us

-Managed and led team of client service representatives in developing innovative marketing and client retention initiatives -Enhanced existing season ticketholder renewal benefit program and implement improved client communication strategies-Devised marketing campaigns and events during and after the NHL lockout to maximize fan engagement -Assisted executive team in determining 2013-2014 ticket pricing and rollout strategies

Newark, Nj, Us

-Cultivated relationships with existing clients to strengthen their connection to the Devils brand-Organized marketing events catered towards Devils fans, including player meet and greets, draft day parties, and family barbecues for up to 6,500 people-Reacquired non-renewed accounts, personally generating over $900,000 in revenue-Integral member of team responsible for raising season ticketholder renewal rate by over 10%

-Conducted market research and analysis of brand and product offerings for Coventry client “co2responsible”-Researched prospective clients from the automotive industry, analyzing their current and past environmental campaigns and their impact on brand equity -Consolidated research and formulated PowerPoint slides to prepare executive team for sales presentations

Purchase, New York, Us

-Assisted Partnership Marketing Department with event preparation, on-site operations, and tournament review for the 2010 US Open-Promoted US Open in-stadium sponsorships by administering seat upgrades and prize giveaways-Facilitated on-site activation for all US Open sponsors including Continental Airlines, Heineken, and Mercedes-Organized credential process for US Open sponsors attending and working at the 2010 US Open

Ashburn, Va, Us

-Researched sports sponsorship landscape to identify viable sponsorship prospects-Created a ranking system used to evaluate and grade current and potential sponsors-Assisted Marketing and Client Services Departments on Redskins game days in fulfilling sponsorships

Zurich, Ch

-Tracked and reported compensable net new assets for UBS Wealth Management-Managed the process of crediting and tracking net new assets for restricted securities-Assisted UBS Financial Advisors with questions concerning net new assets and compensation

Plano, Tx, Us

-Assisted in the completion of the financing of Toyota, Lexus, and Scion retail sales and leases-Supported Toyota Financial associates in meeting seasonal benchmarks

Bachelors Of Science In Business Administration, Marketing

Masters, Sports Industry Management

Certificate In Marketing Strategy

College Prep

Master Of Business Administration - Mba