Dublin based contemporary Irish Artist specialising in expressive and vibrant original oil paintings. While I have an extensive and unique range of subject matters, much of my work is inspired by places and scenes of local beauty along Dublin's coastline. I work primarily "alla prima" with thick layers of oil paint using both brushes and the impasto palette knife technique. I have a vibrant use of colour and a loose style which reflects the movement and beauty of my subjects. I also have an extensive range of fine art prints based on my original oil paintings. Each mount is framed and ready to hang. Many of my print collection can be found in Kilkenny Design and an also direct on my website www.ruthmoloneyart.com My original paintings can be found in my studio, on my website (www.ruthmoloneyart.com) or in some of Ireland's top galleries.

Since 2014 I have worked with my Leadership Team to develop long term strategic vision and growth plans resulting in exceptional levels of turnover and operating profit growth. I have contributed to all executive business decision since 2014. My key responsibilities and achievements included;• Brand re-positioning strategy including new vision, mission, values• Customer segmentation and insights programme • New brand identity, uniform design, store signage, store-format and brand personality resulting in consistent upward trend in NPS and brand health scores.• New integrated brand platform ‘We’re All Homemakers’- winner of the Brand & Strategy Development category in the 2019 Research Excellence Awards and short-listed for the 2019 All Ireland Marketing Awards.• Management of marketing agencies, pitches, fee negotiations - media buying, digital content, insights, strategy, creative development and production. • New digital and social media strategy from a zero base which now boasts 100k+ followers • Digital content plan for Woodie’s including first YouTube series “Homemakers”, “First timers” and social video campaigns.• Annual programme of seasonal promotions and store events.• First charity strategy and store activation campaign “Woodie’s Heroes” - raised over €1.1million for children’s charities and received an award at the 2019 Great Place To Work Awards and won Best Societal Sponsorship of the year award in 2017.• Charity singles; David Bowie’s ‘Heroes’ and Foo Fighter’s ‘My Hero’ with Irish artists May Kay and Wild Youth – delivered national PR and unique colleague experiences.• Sponsorship strategy including RTE’s prime time series Super Garden and garden festival Bloom in the Park. Worked with Vision Independent Production to conceive and develop a new and bespoke broadcast sponsorship on RTE 1 ‘The BIG DIY Challenge’ hosted by PJ Gallagher. • Collaboration with Grafton Group on Risk Committee, Group Marketing Forum and CSR initiatives.

Head of Marketing- DSG Ireland (PC World & Currys)Delivered winning marketing plans for both Currys and PC World brands resulting in share growth in a declining market and SOV advantage during critical periods.• Successfully managed all aspects of Currys and PC World dual-brand integration project, delivering budget efficiencies.• Managed marketing calendar of campaign, events and store activation plans• Management of all media and marketing agencies including agency pitches, fees negotiation, creative development and production planning and delivery.• Launched new social media channels and supporting digital plan.• Collaboration and integration with UK marketing teams • Cross functional working with commercial, operations and finance teams• Won a ‘shark award’ for Currys radio advertisement ‘The Kings Speech’.• Negotiated and executed new tactical sponsorship of the Irish Football Team during European Championships 2012, a key trading period for ‘Vision’ sales.• Produced engaging brand TV advertising to activate sponsorship which resulted in a significant spike in Large Screen TV sales • Developed new market research programme.

Reinforced challenger brand positioning for the retail brand Halifax through multi-media integrated communication programmes which delivered market share gains and improved brand equity and image scores.• Developed creative strategy and campaign platform for the ‘Colm Meaney’ brand campaign which resulted in an 11% up-lift in spontaneous awareness scores, recall of key messages and highest consumer enjoyment levels of any Halifax advertisement. (youtube: https://www.youtube.com/watch?v=vaPReWWRkt0 )• Leadership and development of high performing advertising and channels marketing teams • Cross functional collaboration with product teams, legal & compliance, insights and sponsorship teams on all retail marketing campaigns.• Responsible for delivery and management of multiple campaign plans for all five retail banking products ; Current account, Mortgages, Credit card, Personal loans, Savings• Management of marketing agencies and campaign development process including agency briefing, creative development, budgeting and cost control, media-buying through to sales reporting and post campaign effectiveness reviews. • Developed successful TTL activation programmes for all campaigns across the retail branch network and www.halifax.ie • Marketing representative in bank-wide cross departmental risk awareness project team in line with business priorities to ensure compliance with Financial Regulator regulations. 100% compliance achieved on all marketing advertising campaigns.

Responsible for On-Trade and Take Home brand and marketing plans across the portfolio of draught and bottled beer brands including Stella Artois, Beck's Bier, Hoegaardan, Brahma and speciality beers.• Delivered innovative annual trade marketing programmes for a portfolio of beer brands in on-trade and take-home channels including Stella Artois, Beck’s Bier, Hoegaarden, Tennents and launched Brazilian beer, Brahma. • Managed and developed BTL activation of a number of sponsorship events including: Galway Film Fleadh ‘05 & ‘06 for Stella Artois, Beck’s Vier ‘Gavin Friday’ event ‘Tomorrow Belongs to Me’ ‘06 Liberty Hall, ‘Festival of World Cultures’ ‘06 for Brahma, Spiegeltent as part of the Dublin Theatre Festival for Beck’s Vier, Blackhall Print Gallery ‘Box ID’ for Beck’s Vier.• Key role in Beck’s Vier draught NPD development and launch.• Increased brand equity and commercial performance.

• Implemented all marketing and advertising communications across multi-media channels. Management of all media buying, creative development, agency management, production and budget management.• Key role in supporting all aspects of the launch and communication plan for ‘Ulysses-world’s largest ferry’ including PR, themed POS and ship signage.• Project led the design, development and launch of the ICG.com website, a key trading and awareness tool for the ICG group.• Supported in all research and consumer testing projects.• Developed the new irishferries.com brand identity which is still being used today

Graduate placement on European Orientation Programme (EOP), under auspices of IBEC. My sponsor company was the Irish Dairy Board (now Ornua) who placed me in a marketing executive position in Germany to support the launch of Dubliner Cheese and the thriving Kerrygold sales.- Field marketing covering the Nordrhein-Westfalen region of German.- Pricing and competitor analysis and reporting - Management and coordination of tastings and sampling events- Trade-shows - Anuga, Feines Essen und Trinken