Every brand makes a promise. A promise to deliver something of value to your customers. By understanding your customers’ needs and problems and then developing effective strategies to imaginatively solve those problems, you create your brand promise and story. Telling compelling and imaginative brand stories along with consistently delivering your promise through engaging customer experiences, will not only set your business apart, it will create a loyal following for your brand and deliver on hard and measurable business goals.I am an Executive Marketing Director with a proven track record in business and brand transformation. Most recently I have been responsible for the brand revitalisation of Ireland’s market leader in DIY, Woodie’s. Once a tired and out-dated retail offering, Woodie’s is now a reinvigorated, modern, purposeful brand with a clear customer focus, a social conscience and a thriving revenue and profit performance.I have nearly 20 years experience working on Irish and International brands across FMCG, FS and Retail, and six years sitting on a senior leadership team delivering brand equity and commercial gains for businesses.My competencies include;- Leading through influence and kindness- Creative problem solving- Innovative and intuitive about ideas- Collaborative across cross-functional teams - Brand strategy, positioning and storytelling- Brand Identity and stewardship- Sponsorship and PR strategy- Integrated campaign planning and media strategy- CSR, culture and colleague engagement - Social media and digital content- Customer insights and segmentation- Promotional planning, tactical events, marketing calendar and activation plans- Team development, coaching and mentoring- Budget Management , planning and reporting- Commercialisation- Resilient , hard-working I am passionate about brand marketing, new ideas and diverse thinking. I believe in honest, authentic and brave leadership which has curiosity, kindness and learning at its heart.
