Ruth Davidson Email & Phone Number

Boston, MA, US

• As first marketing hire in a startup unit at TIAA, was responsible for designing and implementing the go-to-market strategy for TIAA Charitable, a donor-advised fund, on a compressed 6-month timeline.
• Developed public website over a 10-week sprint process under severe resource constraints.
• Partnered with TIAA resources – who had not planned for this work – to field market research, create compelling collateral, and design training and sales support for internal distribution force.
• Established all marketing systems and protocols. Engaged stakeholders across the firm to ensure buy-in and alignment with TIAA’s business requirements and standards while maintaining independence for TIAA Charitable as.

Boston, MA

• Provided strategic marketing consulting to plan sponsors to engage employees around financial well-being and retirement readiness. Served top clients, including 4 Enterprise (top 50) institutions.
• Partnered with TIAA integrated team and plan sponsors to deploy communication, education, and advice programs that met internal and plan sponsor articulated goals.
• Recognized as a leading strategist in Participant Engagement Marketing. Skilled at uncovering opportunities to introduce key initiatives to benefit some of TIAA's largest institutions.

Boston, MA

• Member of the visioning and launch team for a new arts organization charged with presenting and developing work in newly created performance and production facilities at Emerson College’s Paramount Center. ArtsEmerson.
• Developed marketing, fundraising and brand strategy, including market research, naming, visual language, and positioning. Created marketing and fundraising infrastructure.
• Oversaw implementation of ticketing, fundraising and web technology.
• Exceeded year one revenue goals. Achieved income and audience numbers that rivaled arts organizations operating in Boston for decades.
• Attracted significant grant monies from national funders in first year of operation.

Harvard University

• Hired to revamp marketing function and launch new Artistic Director.
• Led rebranding and repositioning, developed new visual identity and messaging. Added new media and social media, resulting in the most active online theater discussion in the Boston area.
• Oversaw website overhaul and implementation of content management system.
• Reversed 5-year decline in audience, increasing income by 20% and paid capacity by 10%.

Provide strategic marketing and communications consulting, market research, messaging and product positioning support. Clients include Fidelity Personal Investments, Fidelity Charitable Gift Fund, Bank of America, BostonCoach, and cMarket.

Led development and implementation of marketing strategies and tactics. Leveraged existing company resources to turn a single charitable product into a suite of charitable solutions, vastly improving the value proposition for a key distribution channel.

Managed development of retirement communications products for use company-wide. Provided Plan Sponsors with strategic communications support to boost plan participation, developed and executed communications materials to address retirement planning needs of plan participants.

Master Of Business Administration - Mba, Summa Cum Laude

Ba, Politcal Science