Ruth Dickson Eddy Email & Phone Number

Kansas City, Missouri, Us

SchoolSmartKC is a 501 c3 non-profit organization that seeks to eliminate the achievement gap for students in Kansas City.As communications director, I lead all strategic and executive functions within the organization, including media relations, board communications, vendor and consultant management, and working with grantee organizations on their communications planning and strategies. I also work closely with the team on internal communications initiatives, including building our messages related to each of our program areas, ensuring SSKC branding is consistent throughout. Top 3 favorite moments so far include:- over $500,000 in publicity value for public schools in six months- the successful launch of a C4 organization that received over 2 million in communications funding- marketing refresh and rebrand, including revised website and video strategy

Warrensburg, Mo, Us

• Serves as brand manager for the UCM brand; oversees creative direction for the university and ensures consistent branding across written, video, graphic, photographic and social media content• Advises senior leaders on communications strategy and messaging for the institution• Implements brand-level communications strategy through multiple communication platforms including email, social media, in-person communications and print media• Developed top-level marketing messages around key institutional achievements and objectives; provided institution-wide training and promotion of this message• Led the creation and roll-out of the ambitious “Opportunity in Action” campaign, which targets key messages to different priority audiences• Assimilated Alumni communications into team functionality, developed content strategy and communications process for this under-developed aspect of institutional communications• Manages a team of 8 full time and 5 part time employees, including graphic designers, videographers, photographers, social media specialists and writers• Oversees workflow and content strategy for 1700+ creative projects per year• Advises on and enriches marketing strategy to increase enrollment and retention• Analyses and identifies market gaps and creates strategy to promote institutional growth, including developing a marketing strategy for new markets such as workforce development, E-learning, and skills-gap reduction• Participates on crisis communication and response team in a management role, including serving as a key player in communications through a 48-month corporate right-sizing process• Introduced content marketing strategies to increase enrollment, including a video production strategy that saw an average 500% boost in video engagement • Serves as brand and message ambassador internally and externally• Led the creative team that developed a new academic icon to further reflect and diversify UCM brand

Kansas City, Mo, Us

o Managed all strategic marketing campaigns around new products, positioning, and branding for all national and international regionso Managed campaign automation team o Worked with content team to implement and manage an international content archive and branding strategyo Extended existing email strategy to include landing pages, UTM code tracking, behavior based automated follow up, and extended analytics o Created a webinar program that averaged over 100 attendees and influenced on average $4 million in forecast revenue per montho Developed sales literatures for B2C use, including PowerPoints and printed materialso Developed, managed and maintained sales content archiveo Trained sales team on use of marketing materials and corporate brando Managed international partners and vendors to extend DSI’s reach internationallyo Managed vendors on creative tasks and branding nationally and internationally o Managed event budget of over $1,000,000

Omaha, Nebraska, Us

o Reimagined entire proposal process for B2B side of the SkillPath brando Responsible for proposal output, resulting in over 200% growtho Trained all sales members on marketing and proposal processeso Created custom marketing materials for sales team and clientso Developed end to end marketing campaigns for B2B useo Managed analytics for campaign and proposal processeso Created pre-sale materials for the instructional design and sales teamso Worked in ad-hoc instructional design role, creating adult-learning programs as neededo Authored blog posts and other collateral on specific topics to complement new products and aid in promotion and sales

Dallas, Texas, Us

◦Manages company brand to clients and prospective clients◦Identifies, vets, and arranges speaking opportunity for company executives◦Plans, Develops, and executes marketing to all states◦Works with national Marketing and Public Relations team to ensure consistent messaging in region◦Tracks metrics on marketing and sales initiatives◦Managed Customer Service team; implemented new best practices on outgoing messaging standards◦Creates marketing materials based on need◦Analyzes data and writes proposals for sales or marketing needs◦Plans and attends national tradeshows as representative of the company◦Acts as point of contact for region for all clients calling in◦Maintains and manages client contact schedule◦Created and ensured adherence to regional best practices for brand management◦Educated and advised Vice Presidents on utilization of social media to further exposure in region

London based stone importing company.- Created marketing for company use- devised internal management system for all advertising and marketing efforts- headed communications and public relations initiative, including print media and billboard campaigns running through central London.- Worked with large revenue clients, including Harrods Department Store for architecture needs- arranged and implemented international shipping and installation needs, including customs taxes and similar.- Assisted with customer service

Ba (Honors), English, Writing, Creative Writing, Communications

Communications, Writing, Ethics, Literature, Creative Writing