Ruth Grice-Lloyd Email & Phone Number

Nottingham, United Kingdom

Provide marketing support to 35 stores in the Midlands & East Anglia, working with store-based and Regional teams to maximise each store’s performance within their local market:o Run campaigns to capitalise on local opportunities, address underperformance and minimise risk caused by competitor activity.o Research and brief campaigns to media agencies.o.

Milton Keynes, United Kingdom

• Manage the weekly Reactive Point of Sale process to allow prices and promotions to be adjusted in response to competitor activity. Liaise with Commercial, Planning, Retail, Design Studio and printers to ensure POS is.
• Manage the production of all leaflets, including booking paper, print and delivery and negotiating costs and lead times. Build critical paths for production and manage artwork amendments and sign off before print.
• Own the production of POS for Big Deals events which replaced Homebase’s 15% off weekends. Also produced the POS for the launch of the Life Improvement marketing campaign, tying together TV, radio, press, PR and social.
• Deliver all unplanned POS projects (projects briefed outside planned schedules), ensuring they were delivered to stores as soon as possible whilst not hindering delivery of planned projects.

Hertfordshire

• Production and management of the Tesco Technology & Entertainment magazine from end-to-end
• Budget management and Market Research to build business cases for improving and taking the magazine forward.
• Negotiating costs for artwork creation
• Digital content management - sourcing and updating.
• Building marketing plans and critical paths for both publishing processes and in-store events
• Event management and co-ordination - in-store and publication wise.

Hertfordshire

• Tesco Direct Catalogue management and production. Ownership of 30% of the catalogue for ten categories within Electrical
• Critical path production and management
• Facilitation of Customer forums and feedback sessions
• Building web pages (microsites) - collaborating with buyers, suppliers and online teams to produce additional content on the Tesco Direct platform.
• Competitor analysis and research
• Accountable for Product set up for Electrical products.