FireWorks PR, promotions, and events are a boutique agency in South Melbourne who use years of experience to generate amazing PR for brands of all sizes. One day I'll be developing a social media campaign and the next I'll be assisting on a photo opp! I never know what the day might hold. FireWorks PR work hard to deliver top notch PR results for clients from a variety of backgrounds such as Fed Square in the CBD, AFFW (12 family owned Australian wineries) and events such as the annual Bridge Rd gathering. We have and have had an abundance of clients in the wine industry so we are frequently creating press releases for sampling boxes that we send to our little black book of wine writers.My work at FireWorks in focused around maintaining and curating content for social media sites. I also attend to the reporting for our clients so that we (and them!) are up to date with all the publicity that has been generated during a campaign. I'm an ideas gal so I love developing communications strategies and thinking creatively whenever we get the chance, developing strategies for new clients is my fav.

The Lydra Group offers services in digital fabric printing, laser cutting, classic wedding invitations and clothing design. I am currently completing an internship here to complete my final year of study at RMIT. Here I have developed my writing and networking skills and learnt how to work independently. My responsibilities here include:- Developing media lists- Writing press releases - Contacting journalists and media outlets to generate leads- Contacting potential brand ambassadors- Answering emails and queries- Curating content for social media platforms- Editing and proof reading content- Being a friendly face as front of house for the organisation

In this role I assisted clients in social media growth and ensured social strategies are implemented across all platforms. At Megaphone I also focused on long-term organisational strategic goals, building on key customer relationships, identifying business opportunities, negotiations and securing business leads.I maintained an extensive understanding of the digital landscape and constantly learnt new digital marketing tools to further my knowledge in the industry.

At Portmans I began as a junior staff member before given the opportunity to manage my own store. This role required me to maintain a high level of customer service and encourage my team to follow suit. My main responsibilities here included: Maintaining a high level of customer service- Encouraging and motivating my team- Devising strategies to overcome workplace barriers- Communicating strategies effectively from head office to junior staff- Meeting deadlines and high pressure sales targets

- General bar duties- Communicating with customers- Handling cash in a fast paced environment