Ruth Santiago Email and Phone Number
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Ruth Santiago personal email
With over six years of experience in communications and digital marketing, I lead the off-site SEO department for Adobe's Experience Cloud, one of the world's most comprehensive and innovative platforms for customer experience management. I create and execute tactics and strategies to optimize the online presence and authority of Adobe's products and services across different channels and audiences.My core competencies include digital marketing and PR campaign development and management, writing and copywriting in English and Spanish, creative writing and narrative journalism, language services in Spanish and conversational Italian, and organic and local traffic generation. I also manage contractors and agencies, maintain partnerships and relationships across clouds and departments, and create reporting systems to project wins and changes. I am passionate about delivering impactful and engaging content and experiences that drive growth and value for Adobe and its customers.
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Seo Manager, Digital Pr + Seo Content StrategyMitsubishi Power AmericasOrlando, Fl, Us -
Sr. Seo Manager, OutreachAdobe Apr 2022 - Nov 2023San Jose, California, United StatesSr. SEO Manager for Adobe’s Experience Cloud-Leads the Off-site SEO department. -Creates tactics and strategies as priorities shift.-Manages contractors and agencies to help achieve our goals with the rest of the SEO team. -Maintains partnerships/relationships across clouds and departments.-Creates reporting systems to project wins and changes. -
Outreach ManagerArk Behavioral Health Oct 2020 - Mar 2022Quincy, Massachusetts, United StatesLeads the link-building team and digital PR team promoting the company and other branded websites as authorities within the behavioral health industry. Explores whitehat methods for acquiring numerous backlinks for the purpose of increasing overall backlinks for various websites. Develops and executes strategies to maintain existing relationships and grow existing backlink profiles.· Aims to close the gap within the company’s competitive link profile.· Conducts a full competitive analysis of competitor backlink strategies (backlink audits) every quarter.· Successfully maintains ongoing relationships while managing the link building team and any 3rd party agencies who are assisting with link building goals. Measures the quality of links on an ongoing basis while establishing possible relationships with new agencies, employees, and contractors.· Creates or maintains a master link list with monthly, quarterly, and annual reports for each individual brand.· Collaborates with the content team and SEO and department manager for strategies that will support the overall organic traffic goal.· Manages Google Business Profiles for multiple locations. Updates posts, products, and media. -
Seo Linkbuilding StrategistRentpath Mar 2019 - Feb 2021Atlanta, Georgia, United StatesWorked as a Link Building Specialist using whitehat methods while acquiring numerous backlinks for the purpose of promoting organic traffic to various websites under the Rentpath name.- Developed and executed strategies for maintaining existing relationships while growing existing backlink profiles.- Worked successfully and closes gaps within our competitive link profile while working towards maintaining the initial goal.- Maintained ongoing relationships and manages third party agencies and contractors who assist with the link building. Measured third-party quality of links and suggests strategies for specific campaigns. - Created monthly metrics reports using data and pivot tables to measure the monthly and annual quantity and quality growth.- Worked with SEO tools such as Pitchbox and Ahrefs for reports, link building, and reference purposes. -
Digital Pr SpecialistAdvanced Recovery Systems, Llc Apr 2017 - Apr 2019Winter Park, FlWorked as a digital PR specialist improving organic traffic through link building strategies that strengthened the website’s Search Engine Optimization.-Collectively worked with other team members to help increase 2018 organic search engine searches by 200%.-Managed Pitchbox, Ahrefs, Scrapebox, and Moz to create successful email marketing campaigns for link building and daily outreach that improved SEO and Google rankings for The Recovery Village domain.-Negotiated with webmasters on daily PR campaigns providing relevant content (guest blogging and existing articles) to secure link posts. -Collaborated and strategized with the content team on ideas for new website content. -
Public Relations & Administrative Specialist (Contract)The People Solutions Feb 2017 - Apr 2017Orlando, Florida AreaWorked as a public relations and administrative specialist for a hospitality staffing agency in its inaugural opening phase.- Ensures to maintain relationships between The People Solutions and its clients/vendors.- Responsible for the creation of proposals for prospective clients along with editing contracts.- Management of SEO and digital marketing strategies to attain the first round of new clientele.- Works to maintain database integrity by processing new applications and entering newly hired employees.
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Digital Marketing Specialist & Content Writer (Contract)Adenter Oct 2016 - Mar 2017Orlando, Florida AreaWorked as a digital marketing and content writing specialist providing social media, blogging, visual design, and advertising campaign development for a local web development, hosting, and SEO firm.- Lead team member responsible for conceptualizing and creating social media strategies for Adenter and its clients.- Responsible for creating, developing, and implementing digital marketing campaigns.- Wrote and developed client content for websites, social media, and audiovisual advertisements.
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Public Relations & Administrative Specialist (Contract)First Dynamic Solutions (F.D.S.) Oct 2015 - Mar 2016Orlando, Florida AreaWorked as a public relations and administrative specialist providing PR, campaign development, and HR administrative strategies to a diversified hotel management/staffing agency.- Managed and facilitated social media campaigns for FDS and its clients (through Facebook, Twitter, and Instagram).- Worked with individual hotel general managers and vendors on PR campaign development and staffing initiatives.- Provided design strategy and advisory services related to FDS' website. -
Copywriter InternDe La Cruz & Associates Feb 2015 - Jul 2015Guaynabo, Puerto RicoWorked as an intern at an advertising and marketing firm providing various services ranging from the development of social media campaigns to the creation and post implementation analysis of campaigns. Projects include:- Burger King – Big King Campaign – Created the campaign idea that was used in a concept for potential use.- Hogar Cuna San Cristobal – Created a new concept that was successfully implemented for an existing customer.- Sagrado Corazon University – Worked on a new account pitch that was successfully implemented.- Suave – Dry Shampoo Campaign – Worked on a campaign for possible approval. -
Planning & Pr InternOgilvy & Mather May 2014 - Oct 2014San Jose, Costa RicaWorked as a Planning & PR Intern for an international advertising, marketing, and PR agency.- Developed a PR brief and did campaign planning development for Claro Costa Rica Telecommunications.- Worked as an internal publicist creating strategies through focus groups, activities, and incentives for the Claro campaign.- Arranged appointments as well as provided planning and briefing sessions to ensure efficient delivery of the concept. - Built relationships with sponsors/vendors to facilitate the Claro campaign’s communications strategy (TV, radio, press). -
Various Public Relations Internships & PositionsVarious Locations 2010 - 2014Gurabo, Puerto Rico- Radio Production & Scriptwriter – Radio Universidad del Turabo - Art Producer – Hogar, Amargo Hogar (short film) / Won best production award: Festival de Cortometrajes Competition - Journalist – Turabón Magazine
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Various Public Relations Internships & PositionsVarious Locations - San Jose, Puerto Rico 2010 - 2014San Jose, Puerto Ricio- Creative Writer – Dunkin’ Donuts Mamsha Campaign - Audio Production Week Internship – ADN Radio
Ruth Santiago Skills
Ruth Santiago Education Details
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Public Relations, Advertising, And Applied Communication -
Independent Study / Foreign Exchange
Frequently Asked Questions about Ruth Santiago
What company does Ruth Santiago work for?
Ruth Santiago works for Mitsubishi Power Americas
What is Ruth Santiago's role at the current company?
Ruth Santiago's current role is SEO Manager, Digital PR + SEO Content Strategy.
What is Ruth Santiago's email address?
Ruth Santiago's email address is rs****@****ems.com
What schools did Ruth Santiago attend?
Ruth Santiago attended Universidad Del Turabo, Universidad De Costa Rica.
What skills is Ruth Santiago known for?
Ruth Santiago has skills like Public Relations, Media Relations, Social Media, Strategic Communications, Corporate Communications, Editing, Social Media Marketing, Advertising, Press Releases, Copywriting, Seo, Link Building.
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