Oversight of all content advertising for Sky’s entertainment portfolio, which included key channels such as Sky One and Sky Atlantic. Campaigns ranged from fully integrated to promo TV, print and digital, and large brand channel launches. Media budgets approx. £1-3 million.Managed all aspects of this business area from leading a team, resourcing, to managing processes and ways of working, as well as being responsible for financial performanceIndependently managed a number of high-profile campaigns at a senior level to complex stakeholder groupsDeveloped new business/operating models to deliver commercial efficiency for the agencyProvided strategic support to the team during all stages of the creative processEnsured the team delivered the work to a high standard and on time with quality outputsChampioned collaboration across all agency teams to create award-winning creative campaigns and a brilliant working environmentDirect line management of Account Directors, Account Mangers and matrix management of wider teams e.g. producers, marketing colleagues, media owners and third partiesAccountable for the financial performance, including reporting and financial control, as well as managing the structure of annual retainers, SOWs.

Account lead on the Consumer Advertising team, delivering all Consumer acquisition and Indirect comms for EE across mobile and broadband segments Liaised closely with brand, media and digital agencies in order to develop a fully integrated strategic and creative response to all new campaign briefs, ensuring that the strategy and creative is aligned across all channelsResponsible for the strategic evolution and direction of the account, reviewing the client’s business objectives and challenges and developing tactical recommendations to ensure work delivers against theseResponsible for meeting financial targets, and driving profitability and growth on the account, delivered a 50% increase in annual revenue versus target in 2013Responsible for managing 5 team members, carrying out appraisals, setting objectives and identifying training opportunitiesManaged estimates and invoicing of all third party costs and out of scope campaigns

Hiscox Responsible for delivering fully integrated award-winning brand campaigns across a number of media channels including TV, press and onlineManaged the delivery of DM and press schedules, tailoring creative and messaging across a range of products such as home insurance, commercial insurance, broker comms and affinity partnershipsManaged the redesign of the hiscox.co.uk website, responsible for the overall design and copy for the site. Involved in all key stages including initial IA design and user experience, site map and wireframe developmentVisaWorked on a number of digital projects, including developing an e-commerce banner campaign to launch in the UK and German markets Liaised closely with translators, media agency and clients to ensure accuracy of creative and messaging in the German marketLand SecuritiesIndependently managed the seasonal brand advertising campaigns for two of the largest shopping centres in the company’s portfolio ‘Gunwharf Quays’ and ‘The Galleria’; developed regional TV and cinema campaigns, supported by bus, taxi and outdoor posters

London Business SchoolMember of a successful pitch team for LBS’s Brand Strategy and ManifestoManaged several high value DM projects targeted at contacts in both the UK and Eastern European marketsNews InternationalIndependently managed a number of large volume, low budget DM campaigns. Worked to tight tactical briefs with complicated test matrices to deliver both acquisition and retention based comms Haagen-Dazs Oversaw design and production of menus for the Haagen-Dazs cafes across Europe with 64 variants; managed photo shoots for all new recipes and the print production of menus