Ruth Crawford Email & Phone Number

London, Gb

London, Gb

Executive leader, responsible for establishing and building the marketing function at The Smart Cube.1. Hired by CEO to establish a professional marketing function to elevate the brand and accelerate growth2. Recruited a team of 16, hired in London and New Delhi3. Selected agencies for PR, copywriting, video and digital4. Created global marketing programmes for brand, demand generation and digital with budget ownership of $1.8m5. Member of Executive Team; accountable for Marketing ROI; partnered closely with Sales and Solutions leadership for GTM strategy and execution, and with HR and Operations leadership for employee brand engagement6. In its last financial year The Smart Cube reported 40% revenue growth YoY, with all marketing KPIs exceeded, quadrupling the lead pipeline. Key achievements include: 🧠 Successfully re-branded and re-positioned firm as a thought leader under ‘AI+HI’ banner helping secure valuable exit for shareholders💰 Increased top of funnel leads by 240%; re-built martech stack enabling team to achieve >750K social impressions and 1 million+ email nurture programme🖥️ Established successful niche revenue-generating webinar series📰 Built brand awareness through PR and digital and embedded content marketing strategies to optimise sales funnel🏆 Shortlisted for two Engage B2B awards in 2023 - Best Example of Marketing Engagement and Best Multi-channel Campaign🥉Won Bronze in the Best Employee Engagement Campaign Award 2023 from B2B MarketingMy amazing team and I developed and managed:🌎 Global Marketing Strategy⭐️ Brand📣 Corporate Communications and PR📧 Digital Marketing, Email, SEO, paid and organic🎪 Field Marketing / Event Marketing🎯 Lead Generation, Lead Scoring, Lead Management 📚Content Marketing🥰 Customer Evidence🔍 Analyst Relations📈 Sales and marketing tech stack📊 Marketing Analytics

Arlington, Va, Us

Founded in 2007, Opower was an American energy software company that created a SaaS customer engagement platform for utilities. The company listed on the NYSE in 2014 in part to fund its international expansion. It was acquired by Oracle in 2016 and the Opower product line now sits under the Oracle Utilities global business unit.• Initially hired to direct global PR strategy including executive profiling, analyst relations, agency management• Led content development for PR and marketing programmes including case studies, video and market research• Promoted to lead field marketing, demand generation and communications for Opower across EMEA/APAC/Japan • Reported to the CMO, managed direct reports in London and Singapore, and partnered with regional Sales leaders• Designed international marketing strategy, leading team to achieve lead gen, pipeline acceleration and Salesforce campaign management targets. Budget ownership $750K Key achievements include: increased ROI on key events such as European Utility Week; partnered with E.ON UK to create an analyst case study that opened doors with prospects and created a video that got Board-level applause at a key contract renewal meeting; oversaw PR and social launches for Opower in Malaysia, Japan, India, Brazil

Arlington, Va, Us

Working with 93 utility partners and serving more than 50 million households and businesses across nine countries, Opower is a leading provider of cloud-based software to the utility industry. Opower’s platform uses big data analytics and behavioral science to enable utilities to achieve energy outcomes, including energy efficiency, customer engagement and demand response. Founded in 2007 and listed on the NYSE as OPWR, Opower is headquartered in Arlington, Virginia, with offices in San Francisco, London, Singapore and Tokyo. For more information, please visit www.opower.com and follow us on Twitter at @Opower.

Amsterdam, Nl

In this role, I led the global PR and marketing communications programme for Mambu, a Berlin-based cloud banking platform provider that enables banks, financial innovators and microfinance organisations to deliver basic banking services to the world's underserved businesses and individuals.

Wayne, Pa, Us

Looking after PR, AR and content worldwide for the Banking segment, which incorporates corporate banking, retail banking, private banking and risk & performanceIn this role:- I led global content marketing and awareness activities for SunGard's banking business, building from scratch a strategic PR function that saw coverage increase exponentially in the last 20 months. - I led an analyst relations programme that significantly and positively impacted how SunGard's banking business was percieved by some of the world's most influential banking technology analysts. - I developed a global content programme, advising and directing campaign messaging, thought leadership collateral, PR, social media, web copy and direct marketing, to improve and support line of business marketing programmes.

London, England, Gb

• Business management: played key role in managing 45-person communications agency including P&L responsibility, new business, marketing, HR and client services. • New business: management role in multiple pitches to secure agency’s largest ever clients at that time, Cisco UK&I and the Carbon Trust; and successfully led pitches to develop agency’s non-technology client portfolio to include Adecco’s London 2012 sponsorship activation campaign and the Association of Colleges’ annual ‘Colleges Week’ campaign.• Client campaign: Directed ‘Cisco Urban 2020’ campaign, a student competition raising awareness of Cisco’s connected community offering, bringing together top universities, stakeholders and media, including The Eden Project, Ove Arup, RIBA and The Guardian.• Client campaign: Directed an integrated awareness campaign for ‘Your future, your choice’ for Colleges Week 2010 on behalf of the Association of Colleges. Results included largest ever involvement by member colleges, national and regional media, plus significant online buzz through Twitter, Facebook and YouTube• Client campaign: Directed the Carbon Trust’s ‘Big Business Re-fit’ campaign, a SMB-focussed campaign to generate interest in energy efficiency loans. More than 800 stories secured across broadcast, broadsheet, tabloid, regional and trade media, the Carbon Trust’s single most effective campaign ever.Additional client experience at Octopus included: The Carbon Trust Standard, The Carbon Trust Label, the Recruitment and Employment Confederation, Taleo, Alexander Mann Solutions, Trinity Mirror, and Utilyx.

London, Gb

•Grew portfolio of UK financial technology PR clients to multi-country relationships incorporating PR, analyst relations and a range of marketing services, growing revenues from £400K p/a to £800K p/a. Oversaw agency relationships on client’s behalf spanning UK, USA, Germany, France, Spain and Benelux.•Grew the CheckFree Software account into the agency’s largest ever PR-led client, supporting CheckFree’s post-trade settlement, corporate actions, investment service and back-office reconciliation businesses. •Advised on corporate communications strategy for Accurate Software (acquired by CheckFree) and Wall Street Systems (private equity acquisition followed by acquisition of competitor Trema)• Established strong network within global financial technology influencer community Additional client experience at Metia included ACI Worldwide (payments, cards, AML and security), Level Four Software (ATM testing) DataSynapse (grid computing in financial services), HP (multi-channel banking) and Financial Objects (core banking, energy risk management, wealth management)

•Managed PR launch of RIM’s Blackberry in Hong Kong securing coverage in all national newspapers•Directed pan-Asian press tour positioning Microchip Technology as global leader in 8-bit RISC microcontrollers (overtaking Motorola for 1st time)•Secured cover stories in Nikkei Electronics Asia and broadcast slots on CNNi and CNBC for Microchip Technology’s chief executive Steve Sanghi and Avnet Inc’s chief executive Roy Vallee•Managed agency network on client’s behalf across Asia-Pacific, including Hong Kong, China, Taiwan, Japan, South Korea, Thailand, Singapore, Malaysia, Indonesia, India and Australia.•Developed solid enterprise technology knowledge from semiconductors to hardware, software and servicesAdditional client experience at EBA included Avnet Electronics, Compuware, Fuji Xerox (multifunction printers) Research in Motion, Digital/Compaq, Factiva (online business information), KRONE (cabling) and AT&T (telecoms).

Toronto, On, Ca

Mini Mba In Brand Management

Mini Mba, Marketing

Ba, Social Anthropology