I am a Senior Director at Citypress and a member of the leadership team. I look after our creative specialisms (creative, strategy, social and studio).

Included co-leading consumer PR and overseeing social and studio.

I was bought in to build the social media practice at Citypress – a PRWeek top 50 agency. After six months, I was also handed responsibility for Citypress’ creative studio. I grew the team, revenue and client base, so that it now represents over a fifth of the agency’s revenue.Looking after my team of 16 social specialists, designers, animators and content producers, I was responsible for profitability, new business, recruitment and talent development and also provided senior crisis and… Show more I was bought in to build the social media practice at Citypress – a PRWeek top 50 agency. After six months, I was also handed responsibility for Citypress’ creative studio. I grew the team, revenue and client base, so that it now represents over a fifth of the agency’s revenue.Looking after my team of 16 social specialists, designers, animators and content producers, I was responsible for profitability, new business, recruitment and talent development and also provided senior crisis and strategic social counsel for clients across the agency.I was named PRWeek's Young PR Professional of the Year, 2017. Show less

I ran the global Toblerone, L'Oreal essie, Johnnie Walker, Patron tequila and Great Western Railway accounts at Golin and played an integral role in new business. I was responsible for all work and team members on my accounts, overseeing strategic and creative planning, content creation and measurement and looking after client and partner relationships, profitability and performance. I took pride in having extended the business value and results of my accounts year-on-year. Clients… Show more I ran the global Toblerone, L'Oreal essie, Johnnie Walker, Patron tequila and Great Western Railway accounts at Golin and played an integral role in new business. I was responsible for all work and team members on my accounts, overseeing strategic and creative planning, content creation and measurement and looking after client and partner relationships, profitability and performance. I took pride in having extended the business value and results of my accounts year-on-year. Clients included Toblerone, Great Western Railway, Wall's Kids' Ice Cream, Cornetto, Johnnie Walker, npower, L'Oreal essie, Siemens and St John Ambulance. Role highlights: • Created and implemented a new social media strategy for Toblerone, which focused heavily on real time content, executed across 15 markets and which increased purchase consideration by 24%• Led Cornetto’s partnership with MTV and sponsorship of the Isle of MTV festival in Malta, which involved an on-the-ground digital installation and developing a social app and campaign that achieved an 147% engagement rate. Those who were engaged with the event, were +47% more likely to consider Cornetto when buying ice cream• Developed and executed Johnnie Walker’s social media strategy across Western Europe that increased reach by 217% and engagement by 55%• Shortlisted for the UK Young Cannes Lions for Creativity, 2014 Show less

Clients included Johnnie Walker (WE and UK), Wall's Kid's Ice Cream (global), Toblerone (global and UK), University of Sussex (UK) and Hakkasan Group (global).

Clients included Wall's Ice Cream (global), Cornetto (global), Fruttare (global), Flora pro.activ (global), Unilever U Brand (UK and Ireland), Glenfiddich (Global) and St John Ambulance (UK)This time period included a 9-week sabbatical, in which I travelled in South East Asia and New Zealand.

As the Digital Account Manager at Four Communications, I was the account lead for all social media and online PR activity, having built strong and successful retained client relationships. I developed multi-platform online and social media strategy to increase conversation, brand-loyalty and engagement and drive traffic and revenue. I delivered online audits and research to inform and drive strategy, to measure and evaluate the success of activity and for ongoing reputation management. I… Show more As the Digital Account Manager at Four Communications, I was the account lead for all social media and online PR activity, having built strong and successful retained client relationships. I developed multi-platform online and social media strategy to increase conversation, brand-loyalty and engagement and drive traffic and revenue. I delivered online audits and research to inform and drive strategy, to measure and evaluate the success of activity and for ongoing reputation management. I played an integral role in new business, from lead generation to the pitching process and educated Four’s staff and clients (both new and potential) on the importance and development of digital across practices and sectors. Show less

As Four Communications’ Digital Account Executive, I was responsible for executing online PR and social media strategy, from blogger campaigns to social media community management. I developed strong relationships with a broad section of online media and bloggers and created and secured coverage opportunities, content seeding and partnerships for my clients. I undertook day-to-day community management across multiple social media platforms; building the community base, creating and developing… Show more As Four Communications’ Digital Account Executive, I was responsible for executing online PR and social media strategy, from blogger campaigns to social media community management. I developed strong relationships with a broad section of online media and bloggers and created and secured coverage opportunities, content seeding and partnerships for my clients. I undertook day-to-day community management across multiple social media platforms; building the community base, creating and developing news and content and facilitating community discussion and brand engagement, as well as creating and implementing negative escalation procedures. I executed buzz monitoring for landscaping, evaluation and reputation management and developed comprehensive social media audits to inform strategy. I was the day-to-day contact for clients and worked successfully with PR teams across the agency to maximise Four’s integrated offering. Show less