Ruthia Yi Email & Phone Number

Leading on expansion of country based brand research and measurement to include frontier and non-fundraising markets for a more inclusive understanding of UNICEF brand perception. In three years, the number of countries for which brand data is available has grown by 60% and country teams have evidence with which to develop marketing and branding strategies.Overseeing the global Brand Helpdesk service and brand capacity building program to deepen staff brand expertise and operationalize brand governance across headquarter divisions and more than 130 global offices.

Led the development and adoption of organizational policy on brand management and use of brand in partnerships and built out the intranet site, internal communications channels and digital assets platform through which corporate delivery of brand strategy and tools and resources for implementation were provided.

Led on coordination and reporting of stakeholder focus groups for the development, endorsement and launch of a refreshed global brand strategy.

Tracked disbursement, reconciliation, and closure of grants awarded to the Institute and to individual grantees for research in economics and policy.

Dakar, Senegal

Directed the promotion of US soybean exports across four markets in West Africa by leadingconsumer and market research, networking with industry actors and building a client base.Oversaw project and business administration for marketing initiatives and for the commercial sales and distribution of 500K USD in US soy products.

Zwedru, Liberia

Led programming at a non-formal education center that included computer literacy and internet navigation for young people.

Bolou Kpeta, Togo

Worked with community groups and student groups to promote sustainable agricultural practices and reforestation and to grow youth skills and entrepreneurship.

Mia, International Economic Policy

Bachelor Of Arts (Ba), Creative Writing And Sociology Dual Major

High School Diploma