Ruth Lees Email & Phone Number

Edinburgh, Gb

Edinburgh, United Kingdom

I offer freelance communication planning and research to clients (project based or as part of their marketing teams) or I work within agencies as their planner for the duration of the project. My skills include - strategy development; market research (focus group design and moderation/stakeholder workshops/survey design); campaign planning; audience insight and segmentation; brand development; classic advertising planner skills; senior client contact; project management and all these skills are transferable to benefit different markets and brands/organisations.

Edinburgh

New business, strategy and campaign planning, overseeing all creative development and output. Worked with a wide range of Clients and organisations from both private and public sectors.Skills/Experience - market research (survey design/planning, focus group and depth moderation, stakeholder workshops) insight and audience understanding and segmentation; communications strategy; strategic campaign planning; advertising; digital marketing and content development; brand architecture and design development and creative idea development, internal communications and culture change projects. Over the last 5 years, I have worked with Marketing Society Scotland to run the Student Star Awards every year to encourage young marketers to come into our industry and understand the excellent career opportunities and benefits. I have also worked with IPA Scotland on a range of projects.

New business and campaign planning (research, strategy, proposition/brand development, advertising development) on a wide range of clients including VisitScotland, Glenmorangie, Direct Holidays, The Scotsman Newspaper, Edinburgh International Festival, Grampian Country Food Group, Princess Royal Trust for Carers, The Royal Yacht Britannia.

London, United Kingdom

Privileged to work at this cutting edge advertising agency which produced world famous campaigns and had the ambitious vision to change the face of advertising - an agency ahead of its time and the very best in creative and strategic thinking in the 90's. Worked closely in project teams as a planner (becoming partner of agency) on famous campaigns such as the AA's '4th Emergency Service'.