Ruth Moss Email & Phone Number

Carpinteria, CA, US

Remote

• Launched Brand Experience (BX) product line, growing from zero to $66M in 3.5 years, exceeding objectives annually
• Pre-sales strategist responsible for supporting all of the largest, most complex Enterprise sales, developing and scaling innovative solutions for our highest value deals, driving up win rates by 30% in 3 years.
• Developed all of the key use case solutions introduced as part of the BX product strategy, including scaling our Brand Tracking product. In each case, developed the solution, positioning, marketing content, demo talk.
• Acted as voice of sales and the customer, working as part of a cross-functional team to drive the BX and Market Research roadmaps and business plans / GTM strategy

New York, NY

Consulted for a Brand Strategy boutique and a Market Research company that focused on System 1 approaches to Brand Tracking and Comms Testing

Greater New York City Area

• Business Development for existing clients - created strategic solutions and brought together the best of Kantar across 12 different operating brands which all had competing agendas, driving collaboration on behalf of.
• Created the YouTube Awards for You Tube
• Developed a pipeline and won business that exceeded objectives for the year by Q1, including developing and launching the YouTube Works Advertising Effectiveness Awards, which is still running.
• Developed and implemented Kantar’s Purposeful Collaboration Program for HiPos.

New York, NY

• Requested in role by Unilever leadership. Provided strategic consultancy for Refreshment Category (ice cream and beverages), both developing solutions and piloting innovative approaches to solving the most complex.
• Brought together 12 different Kantar companies’ capabilities on behalf of Unilever, transforming our client partnership from traditional research approaches and siloed data to create integrated, agile, best in class.
• Unified teams to deliver against one shared vision, raising the quality of strategic thinking and deliverables
• Spearheaded a 10x innovation collaboration between Unilever, WPP and Google
• Piloted over 30 new insights approaches in 4 years
• Developed innovation roadmap for global ice cream business, and portfolio & innovation strategy for USA teas

New York, NY

• On Board of Directors and key player in establishing Added Value's Brand Development consulting business in NA, growing it from $500k in 2004 to over $50MM.Established and activated Added Value NA’s strategic vision.
• Business Development and Client Leader for Brand Strategy, Innovation, Consumer and Cultural Insight the result: $46 million in client revenue across NY, LA and SF offices. Won and led the largest, most comprehensive.
• Offer Innovation - CharacterLabTM and Cultural TractionTM. Developed, launched, trained and sold CharacterLabTM in 2011. www.characterlab.com. Originated the idea of measuring Cultural TractionTM, which became a core.

New York, NY

Global thought leader on Brand Positioning and Strategy. Drove AVNA’s strategic priorities, developed and implemented client marketing plan, credentials, internal training in North America.Introduced products - CharacterLab, an online tool to help clients understand Brand Archetypes and Cultural Traction - a tool to measure the cultural relevance of brands

New York, NY

Account Executive, Nabisco VP Account Director, AT&T, Campbell's, Nabisco SVP, Chess Team--a competitive gaming and strategy consulting practice

Ba Cum Laude, English Literature

BA, Literature

Dphil, English Literature (Abd)

DPhil, Literature