Founder at Group Effort, dedicated to empowering leaders in Product, Tech & Operations across Europe through collaborative knowledge exchange. Our invite-only peer groups fuel growth and success in dynamic environments. With extensive insights into effective Product organizations from 100+ leaders, we specialize in leveraging expertise to propel teams forward. Passionate about optimizing team & stakeholder communications and fostering agile practices, I aim to create environments where collaboration thrives. With a strong background in driving digital transformation and fostering high-performing teams within product organizations, I specialize in coaching that empowers leaders and (their) teams to navigate change and achieve success. If you're looking for insights, strategies or support to excel in these areas, feel free to reach out to me to discuss your needs!

Lead Digital Transformation consultant for HEINEKEN, Ikea, Nestlé, FrieslandCampina, Booking.com, Philips, JDE, Signify, Galapagos, NN Group, ING, Ahold Delhaize, SHV a.o.OrangeTrail is a dynamic company that helps organisations bridge the gap between people and technology. We engage employees with the company narrative and improve our clients' agility and collaboration within and between teams and departments. Key responsibilities and skills:• Leading global implementation programs at clients for the launch and adoption of various collaboration platforms (MS Teams, Yammer, Workplace by Facebook, Slack, Zoom a.o.) • Making organisations "remote ready" by transforming business processes and improving cross-silo collaboration through the use of innovative technology, allowing them to embrace and thrive in the "new normal" or "new state of work"• Developing and executing effective change management & (corporate) communication campaigns• Designing, creating and facilitating (e-)learning curriculums and (f2f & digital) workshops, masterclasses, coaching sessions and trainings for large audiences• Designing and facilitating leadership training & coaching programmes• Integral part of Agile teams at clients, both using and coaching Scrum methodology. Continuously coaching team members on end-user and stakeholder focused communications ("what's in it for them")• Coaching and training teams and (aspiring) leaders on becoming "high-performing" in terms of collaboration, communication, stakeholder management and Agile methodologies• Coordinating data migration and integration between enterprise social networks from both a technical and communication / project management standpoint• Navigating corporate politics & stakeholder management in multinationals with the goal of driving change effectively

• MT member, strategy & communication advisor in and for MT• Responsible for Learning & Development framework and setting up HR policies• Advisory role in marketing, communication and rebranding projects• Responsible for exploring new (vertical & horizontal) offerings• Successfully introduced and implemented OKR framework and goal setting across the company• Setup KPI dashboarding for all departments

• MT member, strategy & communication advisor in and for MT• Supervised integration between two companies and content organisations on organisational and operational level• Managed 15+ part-time and full-time authors and team-members• Project Manager for all content projects• Scrum Master for Content product team• Point of contact for ongoing development of in-house CMS• Supervised transition to a new & scalable content organisation• End responsible for external & internal communication• Advisor to marketing department

• Online marketing, e-commerce and communication consultancy• Platform, foodblog & copy showcase that entertains and informs by making trends in food digestible. Featured in various regional and national print and online media outlets in Flanders and the Netherlands• Freelance WordPress website development

• Member of the Performance Management team• Responsible for hiring, training, coaching and managing a multidisciplinary CRM team• Introduced Agile principles and facilitated transition to the new way of working as Scrum Master• Developing and implementing global retention strategies for email, social media and direct marketing, fueled by data

• Operational manager for the global emailmarketing channel• Technical trainer for editors and online marketeers in 17 country cells/departments• Point of contact for main revenue channel• Translating data and insights into actionable marketing strategies• Member of Retention Product (Scrum-) team

Teambuilding workshops in youth correctional facilities, through the use of practical music courses.