Ruyu Wang Email & Phone Number

Greater Boston Area

Greater Boston Area

Greater Boston Area

> Worked alongside the SVP on a variety of social media and media relations projects: drafted press releases, pitched news stories, updated media plans, provided social media analysis, and researched for media exposure opportunities for mulitiple clients> Handled crisis communication tasks: advised clients on social media strategies and coordinated with the SVP in issuing crisis reaction statement on the client’s behalf that gained coverage from major media outlets

Greater Boston Area

> Took charge of several media relations and social media projects, including pitching, media monitoring, portfolio building and twitter follower growth> Made editor appointments for clients in the Eurosatory trade show with English and French publications

Greater Boston Area

> Worked on the Piers Park Sailing Center account. > Revamped client’s social media and content generation strategy to increase followers and engagement on Facebook, Twitter, Instagram and Pinterest> Wrote bylines and press releases for focused media outreach leading to successful media placement> Co-planned a Launch Party for client’s beginning of the sailing season celebration that boosted membership sales by several thousand dollars. Wrote event outline and media outreach materials and social media campaign for the event.> Provided actionable suggestions on ways to optimize the effectiveness of the client’s website using search engine optimization tactics, Google Analytics, and visual components> Developed and maintained a great client relationship; client was extremely satisfied with the service provided> Succeded in the PRoBono challenge, a 24-hour public relations work-a-thon. Developed a media list, composed 80 tweets, and provided website suggestions for Heart Songs for Veterans in 24 hours; group presentation received high remarks from the panelists.

Beijing City, China

> Core member of Magic 8 Production, a special team within thte company lead by creative director Chew Wengmun that was tasked to experiment with new production approaches and technologies while drawing inspiration from advertising and PR agency models> Participated in the pitching of concept design and exhibition design of Guangzhou Urban Planning Exhibition Center's Children's Interactive Playground area> Participated int the pitching and exhibition planning of Qingdao Urban Planning Exhibition Center> Wrote the scripts and publicity campaign plans for multiple 3D advertising films, including:- A 30 second commercial for Hdt Media, which won second prize in Crystal Beijing's quarter selection- A 15 second introduction for the Evergrande Film Production Company, a subsidiary of the Evergrande Real Estate Group - A series of brand image campaign videos for Perfect World Co.,Ltd - A five-minute Commercial “Guanchen: living the dream” for a real estate project in Henan, the first villa community in China to feature helicopter garages and an airport - A 20-minute promotional video for the Hanzhong Xingyuan Cultural Resort > Designed a series of four flash games called “Survival Manual for All” in cooperation with Beijing Emergency Management Office, which was later edited into videos and broadcasted to passengers in the Beijing subway

Beijing City, China

> Worked extensively for one of the station’s most watched TV programs, “Visibility in Society” in cooperation with the hostess, Zeng Zimo> Cooperated with other editors in the planning and production of 16 programs> Wrote the script and commentary for the episode “Help the Child,” which focused on the current living and medical condition of children with rare diseases in China.> Received a job offer to stay on as a formal editor at the completion of the internship

Paris Area, France

> Planned and edited a dozen television programs for the internet-based channel Oushi TV> Independently covered a violent confrontation between Chinese protestors of the increasing crimes and violence at Belleville and riot police. The news report received more than 9000 clicks in three days, and was used by other news agencies such as China Central Television (CCTV) and Beijing Television (BTV)> Reported several pieces of news from the field, including an interview with Anh-Dao Traxel, foster-daughter of Jacque Chirac

Beijing City, China

Planned, co-organized and fundraised for many school events and activities, including the 10th “Music beyond Boundraries” Foreign Language Singing Competition that attracted over 300 Chinese and international contestants in Beijing and Tianjin; Organizer and director of the final competition / prize-giving show.

Master Of Science (Ms), Public Relations

Activities and Societies: COMmunicator, PRLab

Bachelor'S Degree, French Language And Literature

Activities and Societies: University's Debate Team, School Debate Team, Student's Union

Diplomat Universitaire, La Vie Publique En France

Education record