Rachana Mehta Email & Phone Number

● Around 15+ years of experience in DTC industry with 1 year of IT infrastructure experience and 14 years of web analytics experience● Designed, implemented and managed web analytics framework across B2B and B2C e-commerce website● Expertise in web analytics and reporting tools (Google Analytics, Adobe Analytics, SiteCatalyst v15 and Web Trends)● Support business leaders and stakeholders in making data-driven decisions by creating reports, dashboards and other visualization on data associated with online consumer journeys, processes and products● Analyze and identify data patterns and trends and provide actionable insights that support and guide both strategic and tactical decision making in DTC business planning, process improvement and solution assessments● Audit website data regularly to maintain data integrity and reliability ● Work with website owners and channel director to prioritize business needs based on ROI model● Work with Google Analytics data to determine web performance, identifying friction consumers encounter on the website and provide recommendations to optimize consumers shopping journey online● Well versed with Adobe Analytics report suites, segmenting data and creating Dashboard as per the stakeholders requirement● Expertise in implementing Website Analytics tracking (Adobe Analytics, GA, Adroll, Crazy Egg, etc.) through Tealium (Tag Management System)● Crafted & designed site promotions and HTML email newsletters● Copy, edit and proofread all web content● Working knowledge of SQL● Strong Critical, Technical and Analytical skills with attention to detail ● Excellent presentation and report writing skills; presenting analysis findings to clients (stakeholders) at all levels● Strong communication skills, clear and effective communication ● Excellent people management, team building, motivation & leadership skills● Expertise in MS word, PowerPoint and Excel

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  University Of Mumbai

  Electronics