Raghav Gupta Email & Phone Number

New York, Ny, Us

Global, Gb

Global, Gb

Us

University Park, Pa, Us

Computer Engineering student at Pennsylvania State University.

Mumbai, Maharashtra, In

• Segmented existing customers using RFM & LTV scores and built a churn prediction model using the SKLearn framework, to identify customers at risk or lapsed. • Targeted these clusters to decrease customer attrition rate by at least 10%. • Implemented a marketing automation model using K-means for email/sms communications.• Increased open rates by 6% using Send Time Optimization, to predict the best times to reach customers. • Used customer behaviors and demographics to personalize communications, and tailor better offers.• Created visualizations using Python and Bokeh framework, to identify top performance statistics per brand/outlets for the sales team to use in business decisions. • Architected an in-memory datastore using Redis, to store most queried data for faster retrievals. • Designed and Implemented APIs using Flask to push data for the internal dashboard.

• Built a Big Data automation pipeline for migrating incoming batches of Sales Data(~10 TB) onto HDFS stores.• Structured, cleaned and performed analysis on this data using Apache Spark to be used in machine learning applications. • Aggregated resultant dataset onto a NoSQL database (MongoDB) for further visualizations.• Projected sales trends using Tableau, in order to aid client’s decision making.• Built a real-time processing stream using Spark Streaming to push high velocity data.• Created an Apache Flume agent to aggregate log data from various web channels. • Integrated Spark to restructure incoming logs to further store on MongoDB.

Rueil Malmaison, Paris, Fr

• Researched the primary, secondary and tertiary sectors of the economy to understand their business operations.• Conducted a seminar to present research findings to 200+ employees on technologies used in the production for enhancing technical knowledge of sales team.• Prepared powerpoint presentation for the seminar that was shared with business development associates.