Founder & Chief Executive Officer
Reach Publishing, Inc Now Reach Usa
Cincinnati, Oh
Wolfe acquired and grew the largest national Val Pak advertising franchise in the country from 1978 through the early 1990s, managing a team of more than 100 sales, graphics, marketing and administrative personnel. During his tenure in leading the Val Pak franchise, Wolfe consulted with Cox Communications in the strategic acquisition of Val Pak Direct Marketing Systems, a transaction valued at more than a hundred million dollars. In the 1980s, with the advent of desktop publishing, Wolfe founded and created innovative solutions to develop targeted advertising publications and founded and built Reach Magazine. Wolfe grew the company via a franchising model, expanding into cities throughout the country with a carefully developed sales and field graphics production model. As Wolfe built the Reach Magazine and Val Pak network, he extended his publishing portfolio with an acquisition and partnership in the Cincinnati Business Record newspaper which was later sold for a substantial return to the American City Business Journals. He successfully exited the business he founded and built through a strategic succession plan to a long-time friend and partner, Bob Slattery.