Develop and execute the annual marketing plan for PYGAR for the US and Canada.Create and refine market development strategies into actionable plans based on detailed market analysis, based on but not limited to: market sizing, products, pricing, competitive, consumers, distribution channels, others.Responsible for implementing global brand strategies and brand development programs at a regional and local level with appropriate customization to maximize impact.Launch new products and services into the marketplace in a timely and impactful fashion and ensure launch objectives are met.Manage the brand(s) locally and be the brand ambassador in the marketplace with consumers, customers, trade, press, others.Coordinate marketing and business development activities with customer relationship and sales teams.Serve as backup to customer relationship team as requiredCoordinate marketing and business development activities with FELCO’s global marketing team.Responsible for all local marketing and brand development activities such as tradeshows, consumer and customer events, etc.Ensures a consistent brand image across all branded mediums: online, print, in-store, etc.Plan, manage and monitor all marketing activities such as but not limited to: local customer or consumer events, training, promotions, local marketing collateral development, local branded premiums, etc.Reports to PYGAR’s president.

Rebuilt the agriculture and retail market for the company. Worked with core products and customer education. Grew the companies B2B business through support of the end-user base wiht a focus on product education. Saw a strong upward sales growth over that time.

Created a new E-com platfrom to increase visability and sales.

Odd Jobs in the business for example marketing, stocking shelves, packing, shipping etc.

Maintained grape vineyards, participated in lab work, cross pollinated grapes, helped in planning and operation of International Grape Research Conference and the release of two new grape varieties.

Conducted legislative research, held local industry meetings, acted as primary source of information on Agriculture and the Food Industry, reorganized office, conducted capitol tours etc.

Maintaining the pool area as well as safe guarding the lives of members and their children.

Taught swim lessons for age groups from toddlers to teenagers. As well as serving as primary guard and maintaining pool conditions.