Reputation Management-Manage all media issues for Nationwide’s financial services and P&C businesses that could negatively affect the company’s reputation, including federal and state regulations, investigations by governmental agencies, lawsuits and member complaints-Serve as the primary media contact for all reactive, issues-based media inquiries for the financial services and P&C businesses-Member of the social media moderation team that monitors, assesses, measures and mitigates reputational risk across all social platforms-Execute all external CAT (catastrophe) communications and collaborate with leaders across claims and marketing to mitigate issues and effectively promote how to help affected membersProactive Support-Execute the Nationwide Economics public relations program to secure editorial coverage for its original commentary with influential consumer, personal finance and institutional investment media (2.3 billion earned impressions in 2018; 1.7 billion earned impressions in 2019 YTD)-Support sports sponsorship public relations initiatives, including managing the Memorial Tournament Patient Champion program for the last three years-Developed and executed proactive public relations plans for the retirement plan, life insurance and annuity businesses

•Develop and execute annual plans for the company’s retirement plan, life insurance and annuity businesses•Provide public relations consultation to senior business executives, marketing teams and legal counsel•Manage media relations efforts to protect the company’s reputation when issues and crises arise•Foster relationships within the business and marketing teams to increase the influence of the corporate communications department and maximize the value of earned editorial placements•Promote Nationwide’s financial services expertise and solutions through targeted media campaigns

Primary Responsibilities:- Managed the B2B/reputation management account team and served as the primary client contact- Developed and executed strategic plans for national accounts- Managed financial objectives for accounts, including budgeting and profitability- Mentored the work of team members- Integrated client initiatives with SBC Advertising’s Creative, Media Planning and Interactive groups- Developed strategic recommendations for potential clients, and participated in new business pitchesMedia Relations- Cultivated relationships with influential journalists that translated into consistent editorial coverage for clients- Tracked media trends to leverage editorial opportunities for clientsContent DevelopmentWrote press releases, case studies, white papers, web copy, research papers, internal communication pieces, presentations, video scripts and competitive analysesSocial Media Management- Developed strategy and managed programs with a focus on credible messaging that encouraged engagement and growth - Integrated programs with online press rooms, e-newsletters, blogs, Twitter handles, Facebook and Wiki pages and YouTube channels Clients served: Whirlpool Corporation (includes: Whirlpool, KitchenAid, Jenn-Air, Amana and Maytag), AARP Services, Tyco, Channellock, LeadingAge Ohio, Wayne Dalton, Overhead Door, Genie and Elmer’sKey Achievements - Secured desk-side meetings with reporters and editors from national consumer and trade publications, including The Wall Street Journal, U.S. News & World Report and The Washington Post- Managed programs that earned multiple PRism Awards and AMA’s Marketer of the Year- Built trusted connections with influential professionals that directly impacted clients’ goals- Sustained several accounts through unusually high periods of client turnover- Earned the trust of clients by delivering effective marketing and communication consultation