Executive Creative Director
CurrentAs a tenacious and heart-led leader, I lead over 40 creatives to support the entire company on all creative fronts; art, copy, video, audio, web development, and creative operations. Utilizing my deep experience in advertising, production, art & copy, UX/UI, and branding, I helped Sounds True evolve into a more trusted and premium brand, helping them to create and launch an entire re-branding project, new website, new app, premium content, and a documentary film. I also created strong growth paths and opportunities for the creatives to help them fine-tune their skills, learn new ways of working, and feel inspired to make greater work.Notable Highlights:• Led an entire re-brand and built an extensive brand book for the company that unified our look and feel and built more trust as a brand• Collaborated on Product Design with the Tech & Development team and stakeholders to lead the UX/UI design, UX Writing, and branding for our new app offering, including Live Shows, Originals, Community, a Digital Library, and a full-feature AI resulting in increased revenue and subscribers.• Partnered and Led content creation for our new Original programming and full-feature documentary, winning multiple awards and accolades, to increase visibility and conversions to our new platform.• Reduced budget spending, increased profit margins, and increased quality by strategizing, planning, and launching our own internal production company called Sounds True Studios.• Created and managed a multi-million dollar yearly creative budget, reducing budget spend year-over-year while implementing more efficient cost-saving processes and more accurate effort estimations.• Created and managed a multi-million dollar yearly creative budget, reducing budget spend year-over-year while implementing more efficient cost-saving processes and more accurate effort estimations.• Restructured the team to play to people's strengths, cross-pollinate skills, and create a healthier and happier team.