• Developed programmatic media buying campaign strategies across mobile display and mobile video• Responsible for maximizing campaign revenue and profitability• Part of the corporate development team responsible for the acquisition process

• Launched the implementation of Apple’s business-to-business strategy in the Greenwich, CT market for new business division• Developed and implemented industry vertical business plan for evaluating and analyzing business development growth opportunities, resulting in the acquisition of new clients• Grew Q4 2011 quarterly revenue to $1.10MM run rate and total client base to 800 accounts • Successfully negotiated with Gucci Group NV on enterprise-wide adoption of Mac and iOStechnology for both corporate and retail innovation projects• Lead training and development initiatives for the Business Team and store teams• Collaborated with Bloomberg, Greenwich Chamber of Commerce, Greenwich Board of Realtors,Reed ITC and the IMA Board on marketing presentations for finance and real estate professionals

• Priced and analyzed advertising sales deals to maximize revenue, commercial inventory, and efficiencies for ABC, ESPN, espn2, ESPNews and ESPN Classic networks• Advised Account Executive and Senior Director deal-teams on pricing strategies and deal points during marketplace negotiations with agencies• Interacted with Customer Marketing and Sales to develop customized marketing campaigns for existing and prospective advertisers• Managed $100 million in advertising revenue: tracked TV ratings financial liability for auditors, reported deal performance to clients, and supervised a team of two assistants• Collected and analyzed advertising marketplace intelligence to assist Planning Management in maximizing revenue potential

• Negotiated national scatter market television advertising deals on behalf of marketers• Authored quarterly performance reviews of television advertising deals to clients