Ryan Bhatt Email & Phone Number

Dubai, United Arab Emirates

Currently I am involved in a for a project with Coca-Cola across 29 markets around the world. My role is project management based. The project is about building a tool called Universal Media Measurement (UMM), and create a single standard measurement system for different media touchpoints that will allow brands to compare, allocate and maximize return on investment across each media touchpoint.I also specialize in managing and recommending paid media plans which includes social media, OLV, Google search, etc., to clients based on their objectives and brief. I have a strong background in media planning and have agency experience in working with big brands like Coca-Cola and Dettol in the UAE and Indian Markets. Some of the projects I have worked on are:- Paid media FB/IG and TikTok campaign for Andes Mountain Water for their launch in the US market.- Worked on an agile booster social media campaign for one month in UAE for Shaze – a sophisticated ecommerce brand with focus on hosting products like tea and coffee ware, drinkware, and decanters. I was also involved in the building of the Marketing playbook for their launch in the UAE market.- Managed Facebook and Google search campaign for a month to boost sales for Mailedit Moments: a greeting card company in the UAE.- Managed Dubai Cares Expo 2020 project for 6 months during Expo 2020 to ensure paid social media management and execution.

Dubai, United Arab Emirates

- Lead search engine optimization and planning to generate ROI on ad spend. Starting from a minimal ad strategy, within 3 months we generated a profit roughly double of the ad spend. Leads led to 15% conversion and positive reviews.- Supervised an agency to deliver keyword research and targeting, review and forum posting, creating relevant back links, and social bookmarking for improving the organic ranking of the company website. As a result, our website features as a top result on major search engines. Historical data was used to tailor strategies, plans, and budgets based on brand needs and relevant target audience.- Managed and optimized campaigns using Customer Relationship Management resulting increased visibility in lead journeys with a data-driven approach, and the pipeline of sales. This directly improved ad efficiency and conversion.- Posted organically on social media to maintain a social presence for existing and new customers.

Dubai, United Arab Emirates

- I exceeded my role and ran along the cutting edge of marketing strategies. As a hybrid mediaplanner my diverse experience was more than just a 360° media exposure. I was constantlysupporting social and content teams with social monitoring, creative and content support,helping manage influencers, live events, experimenting in new tech media activations withsuppliers, and maintaining relationships with them for future activations.- I was in the core planning team for the Coca-Cola account handling brands: Coca-Cola, Fanta, Sprite, Schweppes +C, Smartwater and Arwa. Each brand came with its own set of targetaudiences, communications objectives, media channel selection, strategy, and budgets.- Part of many award winning campaigns including:o Coca-Cola’s “Brrr” campaign in Iraq partnered with a local celebrity in the region. Bymixing music and comedy, we took social media by storm among teens in the region!o “Change has a Taste” campaign for supporting women driving in KSA.o Schweppes +C launch in the GCC region under the communication platform “Yellow isthe new black”.

Gurgaon, India

- I focused on TV strategy and planning for the entire healthcare portfolio of Reckitt Benckiser:10+ sub-brands and 20+ annual campaigns. These make up 30% of the media budget of theentire account.- The planning was mainly CPRP (cost per rating point) basis. India is a diverse nation so anaverage TV plan consisted of 60+ channels, where the creatives ran in 5+ languages tailored fordifferent parts of the nation.- Utilized market data and own historical data to tailor strategies, plans, and budgets based onbrand needs and relevant target audience.- My KPIs expanded to working with Reckitt Benckiser clients, research and creative agencies, aswell the TV station reps.

Kathmandu, Nepal

Customer Service Experience

Master Of Arts (M.A.), Advertising And Marketing Management, First Division 6.86/10

Activities and Societies: Right-wing Back for the Amity University football team 2013-2015Academic projects: o A market survey.

B.A.Programme, Economics, First Division 61%

Activities and Societies: Right-wing Back for the Hansraj College football team 2010-2013. Second place finish at a national sports meet.