Ryan Brewer Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

• Acting as a point of contact with internal and external teams to ensure delivery of services for key accounts such as Adidas, Charly, Soccer.com, World Soccer Shop, Puma, and New Balance.
• Leading, coordinating and executing 70+ nationwide grassroots initiatives at events including youth soccer tournaments, professional matches, retail stores, and pre-game fan zone areas to increase brand awareness for.
• Developing digital and social campaigns designed to authentically engage with consumers including paid social campaigns and influencer outreach programs.
• Leading and overseeing social media planning and management to ensure content and strategies are meeting our client's goals and delivering value.
• Liaise between clients and internal teams such as the creative department and digital department for planning and executing client projects as per their complex requirements.
• Manage a team of brand ambassadors and/or junior team members.

Charlotte, North Carolina Area

• Hired staff and interns, as well as brand ambassadors for implementing SOW/activation plan; managed grassroots events while collaborating with soccer clubs for events. Led end-to-end grassroots activations, as well as.
• Served a key client base of 3 different accounts surrounding Puma, New Balance, and Adidas, as well as managed account renewals and curated event materials and graphics.
• Fostered business growth by creating a profit margin of >$30K from Adidas footwear sales, motivating >20K players to test soccer cleats at grassroots events, and boosted market share by 8% within 3 years at the.
• Brought $15K licensed apparel sales revenue with >1200 RSVPs by organizing meet and greet sessions for Puma-sponsored professional teams, Chivas and Palmeiras.
• Strategized and directed grassroots initiatives across the nation for youth soccer tournaments focused on increasing market presence and creating unique brand loyalty for New Balance, Adidas, and Puma.
• Created 1M impressions by promoting the 2019 Walmart Soccer Celebrations Initiative by driving the national influencer campaign, as well as navigating consumers to determine nearby in-store events.

Charlotte, North Carolina Area

• Develop an understanding of working in a marketing environment while developing account and event management skills
• Content creation for top brands in the sporting goods industry
• Reporting key metrics upon deliverable to a client
• Develop key communications skills in a team environment