Ryan Brunner Email & Phone Number

Indianapolis, In, Us

Indianapolis, In, Us

•Owner of omni shopper plan activation including the leading of creative development, media activation, performance and optimizations, budget and timeline management, and client/vendor communication for all shopper marketing programming.

•Portfolio of campaign tactics includes onsite and offsite media, social/influencer content, sweepstakes and microsite shopper activations for large, multinational confectionary company.•Collaborate with internal cross-functional team (Strategic Planning, Client Leadership, Creative) to develop digital marketing strategies and concepts in support of client brand initiatives.•Partner with 3rd party media partners and retail media networks to build omni-channel strategies that identify… Show more •Portfolio of campaign tactics includes onsite and offsite media, social/influencer content, sweepstakes and microsite shopper activations for large, multinational confectionary company.•Collaborate with internal cross-functional team (Strategic Planning, Client Leadership, Creative) to develop digital marketing strategies and concepts in support of client brand initiatives.•Partner with 3rd party media partners and retail media networks to build omni-channel strategies that identify the appropriate digital offsite and in-store tactics to drive campaign awareness and conversion, and optimize media spend to drive ROI.•Work with client to identify KPI metrics (Engagement, CTR, sales lift, iROAS, etc.) to determine campaign success•Manage the implementation and communication of projects from brief stage to post-campaign analysis.•Manage timelines and budgets. Traffic all IOs, POs and media tagging requests.•Prepare wrap reports to measure results against KPI benchmarks using sales lift studies, closed-loop reporting, and 1P and 3P data. Show less

•Onboard new clients from RFP phase to contract launch, including pricing determination, account profile & database creation, establish scope of design and software solutions services.•Triage and provide direction on accounts in need of additional leadership; mentor, refine strategy, define, and execute what success looks like on an account-specific basis.•Conduct pricing analysis on established accounts to ensure contract terms are being properly implemented.

Greater Indianapolis

•Managed large national retail account (3,500 stores), including print marketing services and full suite of software solutions.•Worked with Chief Technology Officer and Product Development team to connect client feedback to software roadmap and get features and enhancements through project lifecycle and make scalable.•Created and oversaw monthly order project timeline executed across three production & distribution facilities.

Greater Indianapolis

•Oversaw client growth strategy for multiple accounts with $6M annual revenue.•Created sales targets based on historical performance and future opportunity, then established strategies to grow incremental sales through solution selling and ROI analysis. •Large scale project management including scopes of work, planning, piloting, and implementation of new programs, hardware solutions, and special projects.•Leveraged proprietary software to survey client store locations and manage… Show more •Oversaw client growth strategy for multiple accounts with $6M annual revenue.•Created sales targets based on historical performance and future opportunity, then established strategies to grow incremental sales through solution selling and ROI analysis. •Large scale project management including scopes of work, planning, piloting, and implementation of new programs, hardware solutions, and special projects.•Leveraged proprietary software to survey client store locations and manage robust database of store assets.•Led rollout of software solutions to improve client marketing processes, including training of office & field users.•Managed remote account management teams, including onboarding, training, and continued development.•Collaborated on project with cross-departmental client team to develop in-store operational and organizational program, resulting in $2.1M incremental revenue over two years.•Conducted sign standardization analysis for multiple accounts, identified $3.2M in potential annual savings for clients & 9% improved profit margin for company.•Directed the presentation of all internal and external reporting, including detailed financial and budgetary reviews, ROI case studies, accuracy reporting, and project updates. Show less

Columbus, Indiana

•Managed client account with $2M annual revenue.•Collaborated with client’s marketing and operations teams to plan, coordinate, and execute Point of Purchase print marketing campaigns. •Processed detailed orders, coordinated art, determined appropriate substrates and finishing processes, prepared all quoting, and ensured timely and accurate delivery of sign kits to stores.•Increased overall profit margin 8% in the first year through order proofing, quote accuracy, and negotiating… Show more •Managed client account with $2M annual revenue.•Collaborated with client’s marketing and operations teams to plan, coordinate, and execute Point of Purchase print marketing campaigns. •Processed detailed orders, coordinated art, determined appropriate substrates and finishing processes, prepared all quoting, and ensured timely and accurate delivery of sign kits to stores.•Increased overall profit margin 8% in the first year through order proofing, quote accuracy, and negotiating the sale of print overage. •Conducted store visits and operational surveys to manage database of store profiles, reducing print waste and creating store-specific sign kits. Show less

Columbus, Indiana

Bloomington, Indiana Area

Drove sales performance of custom shipping supplies and greeting cards with annual sales of $135 million through development of sales, marketing, and retail execution strategy. Manage key national account relationship and serve as primary point of contact for account management. Direct project management of all consumer product and marketing initiatives. Provide ongoing analysis of performance to identify opportunities for sales growth. Partner with creative department on the development of new… Show more Drove sales performance of custom shipping supplies and greeting cards with annual sales of $135 million through development of sales, marketing, and retail execution strategy. Manage key national account relationship and serve as primary point of contact for account management. Direct project management of all consumer product and marketing initiatives. Provide ongoing analysis of performance to identify opportunities for sales growth. Partner with creative department on the development of new product and model line strategies. Lead the development of relevant, cost effective fixture and merchandising solutions. Manage all field execution strategies and P&L budgets, including a team of 9 Area Managers, in-house and third party sales and merchandising teams. Key Accomplishments:•Successfully led the development and implementation of 36 new unique decorative products, leading to $2 million in incremental sales.•Defined and executed the launch strategy of greeting cards in 2,000 non-traditional retail sites.•Executed greeting card consumer awareness campaign, consisting of multiple promotional elements and sales contest, resulting in 100%+ RSI, a $600K increase in August 2011.•Grew best-selling item sales $1.5 million in 2011, a 23% increase over LY, through the introduction of new POP displays.•Grew sales 10% above comp stores through the development of merchandising enhancements that increased brand awareness and consumer messaging.•Re-launched Area Manager program to provide retail execution support to 2,000 retail sites, resulting in 6% sales increase in participating locations.•Managed field service annual budget of $1.2 million, and ad hoc project budgets in excess of $300K.•Streamlined merchandise fixture assortment resulting in cost savings in excess of $90K.•Created consistent marketing and sales communication materials for internal and external teams. Show less

Greater St. Louis Area

Managed sales, merchandising, and marketing efforts for 15 designer dress shirt brands in 6 national department store accounts in the U.S. and Canada with sales exceeding $23 million annually. Led all product launches, new installations, special events, sales and product training efforts in 150+ department stores. Served as liaison between company and account buying offices to strengthen brand visibility at retail and increase merchandise bookings. Managed a field team of 45 exempt and… Show more Managed sales, merchandising, and marketing efforts for 15 designer dress shirt brands in 6 national department store accounts in the U.S. and Canada with sales exceeding $23 million annually. Led all product launches, new installations, special events, sales and product training efforts in 150+ department stores. Served as liaison between company and account buying offices to strengthen brand visibility at retail and increase merchandise bookings. Managed a field team of 45 exempt and non-exempt employees in the U.S. and Canada.Key Accomplishments:•Grew new Canadian business 50% in 4 months by introducing new marketing and merchandising initiatives, engaging store managers and sales associates, and creating a consistent brand experience. •Sustained 10% annual sales growth of mature businesses by identifying new marketing opportunities, implementing new merchandising strategies, and maximizing national sales events.•Grew sales of premier brands 27% through effective analysis and recommendation of product assortment and store distribution to buyer and retail planner.•Achieved #1 national sales ranking of 2 newly acquired brands, within one year of product launch, through extensive use of sales seminars, promotional events, and key display placement.•Designed and led new field marketing service efforts with annual budget of $280k during expansion of business into Canada.•Developed eco-friendly production of Canadian POP materials, which reduced operating costs by over $50k annually and were adopted in the U.S. market as well.•Designed launch strategies to create hype, including seminars, sales incentives, promotional product giveaways, and clientele targeted marketing. Show less