A conceptual clothing brand that tells a tale with every new launch, I concluded the Prologue to this brand in 2021 and plan on launching a new chapter in late 2023, with a focus on experiential/experimental releases and a more sustainable production line.

My time at Article was short but I loved working on such large brands like Ugg and Hoka One One.Some notable projects I worked on were the Rotterdam Marathon 21/22, the Hoka Bondi X experience branding, the brand identity for the Hoka Tecton X, and Uggs 2021 US Christmas campaign.

My role consisted of assisting the Senior designer with the day-to-day tasks and eventually taking on the smaller events. It was great seeing so much work come to life.I worked on large event concepts for T Fest Chapter 1 in 2020 which grew my passion for event and experiential design.Towards the end of the role, I began working on new rebrand launches and social media campaign designs before sadly being made redundant due to the COVID-19 pandemic.

During this short role, I managed primarily the social side of things, increasing followers on Instagram from 4000 to 7000 by the time I'd left. As well as this, I assisted the Art Director in many other design tasks, some of which were designing and launching a retail kiosk, designing and sending to print many different in store POS materials and staff uniforms.

This role taught me how to apply my University degree to the real world. I grew during this time as it allowed me to realize what could and couldn't work and think about design applications in a real-life format.During my time I worked on various marketing campaigns and began the application of Primary social media marketing for their student audience.I also worked on various big branding projects like locker room walls and grounds branding, before moving on to fully rebranding the Sports sector of the University of Hertfordshire. HertSquad was born and with it came a fresh look for itself and daughter brands Varisty and Sports Awards