• Oversaw the marketing of Fanatics gift card program, driving significant sales growth and enhancing customer loyalty through targeted promotions and strategic partnerships• Managed a $1,000,000 marketing budget, planning and executing over 300 gift card promotions across third-party vendors and Fanatics-owned websites to maximize ROI and drive customer engagement• Oversaw the content management for 500 gift card SKUs across Fanatics.com, NFLshop.com, MLBshop.com, and 150 other Fanatics-owned sites, ensuring consistent brand messaging and a seamless user experience• Expanded our gift card program into new B2C channels and B2B markets, securing key corporate partnerships and growing sales by 25%• Delivered comprehensive weekly sales reports leveraging platforms like MicroStrategy and Fiserv to analyze program performance, evaluate marketing efforts, and drive data-informed decisions with a focus on year-over-year revenue growth• Executed the launch of 100 new gift cards on 25+ new websites• Built and maintained strong relationships with industry leaders such as Incomm, Blackhawk, Fiserv, and third-party retailers to collaborate on strategic initiative that accelerated gift card program growth

• Helped manage a 152M dollar Amazon brand using pricing strategies, deals/coupons, SEO research, marketing spend, and cross functional collaboration to optimize product listings and generate growth• Team leader in SEO research, strategy, and optimization for our brand YH Goods, including detailed keyword research in Helium 10, copywriting updates, market/competitor analysis, bundles, and decision making based on data trends• Developed a detail-oriented holiday keyword research strategy that I implemented to help grow our brand, Glow City, from $88k to $1.25M over a 10-week period, a 1453% revenue gain. During that time, we achieved numerous Amazon Choice Badges, a Best Seller Rank of #9 in the competitive sports and outdoors category, and the number one keyword rank for the term basketballs, beating out top competitors like Wilson and Spalding. Then, I created a case study on my keyword research strategy and presented it to the broader organization • Responsible for creating YH-Goods weekly business progress reports, including week-over-week and year-over-year profit and revenue growth, as well as BSR and keyword rank tracking for all of our ASINs.• Worked on optimizing canonical URLs and editorial submissions based on our top target keywords• Proficient in numerous platforms like Amazon seller central, Google Sheets/Slides, Microsoft Excel, Helium 10, Datadive, Keepa, and Monday.com, which I used to effectively communicate across different teams to get work done in a timely manner

• Designed the online stores in Shopify and managed the user experience of the websites, including site navigation, content development and checkout funnels • Created in depth Facebook/Instagram video ad campaigns, and generated $72,743 in revenue in six weeks • Used lookalike audience testing, multivariate A/B testing, and other data to drive results for campaign optimization• Integrated third party applications like Privy and Klaviyo to setup email marketing campaigns and boost SEO • Built social media pages on Facebook and Instagram to generate a social following by providing great content • Developed strong relationships with suppliers and customers by providing timely responses and great customer service

• Responsible for all sales and marketing activity for our Walmart, Overstock and Wish online accounts, and developed strong proficiency in their supplier center platforms• Managed over $60,000 in advertising budget to optimize product campaigns and generate profitable ROAS in an efficient and timely manner, using data to drive results• Used advanced excel formulas like vlookups, to analyze complex data sets and turn them into actionable insights, using CPC, CPA, CTR and other key metrics to return profits• Managed content development of 2000 SKUs including copywriting, inventory, and overall site experience• Generated $424,721 in revenue from our Walmart account in the last 12 months, a 200% increase from the previous year • Worked closely with product buyers and category specialists in order to analyze trends, boost SEO, and obtain top placement on retailers’ websites • Demonstrated strong business judgement and decision-making skills, including the ability to identify new opportunities• Obtained the #1 spot on Walmart's holiday jewelry page for our item in December 2019 • Helped create, manage, and optimize content on barzeljewelry.com

• Setup billing accounts and developed detailed invoice templates for clients based on signed fee agreements, while following strict audit regulations• Handled up to 50 account setup requests at a time and prepared weekly status reports for upper management• Used Microsoft SQL to extract complex data sets then worked with Microsoft Excel to manage the information• Communicated effectively with teammates to obtain missing information from setup requests to meet strict deadlines