Leader in video game and entertainment marketing. Experienced in launching and promoting AAA gaming and block-buster entertainment franchises. Galvanizes high-performing teams and creative stakeholder groups to bring a creative vision to market in the form of an impactful, evocative, and disruptive 360-degree marketing campaign. Immersed in industry trends and poised to innovate, whether it be how to leverage influencers or how to adapt to a partner’s needs. Drives results by building and implementing a go-to-market strategy that will exceed business objectives by developing a deeply empathetic picture of what attracts people to products through research and analytics. Veteran brand-builder who knows the details matter. Lives and breathes geek culture. At the end of the day, it's all about the story, and I've proven my ability to tell cohesive, arresting brand stories through an array of platforms, from influencer and social media activations, to branded merchandise partnerships, to disruptive and viral marketing campaigns. You name the engagement goal, and I am already jumping to exceed it and uncover new potential wins in the process. In my most recent role, I was the creative force behind the award-winning campaign that helped grow and sustain Overwatch's global audience to well over 40 million players. I did this while applying collaborative leadership to unify cross-functional teams, vendors, and agencies around a clear brand vision. I'm ready to tackle fresh challenges at the intersection of gaming/entertainment product management, marketing, and branding. My portfolio can be viewed here: https://www.behance.net/ryan-c-davisI excel in: ► Creating Award-Winning Game & Entertainment Marketing Campaigns ► Leading Creative Direction & Communication Strategies► Establishing Influencer Marketing Programs ► Managing Video and Digital Advertising Production For Motion Picture, Television, and Gaming Brands► Managing AAA Gaming Franchises► Empowering Brand Partnerships ► Driving Player Engagement & Supporting Games As A Service ► Managing Awareness, Programmatic, & Owned Media Channel Promotions ► Developing Viral & Experiential Marketing Strategies