• Leading the delivery & optimisation of strategic CRM marketing campaigns across all brands within the Oliver James Group. • Building and integrating data-driven marketing activity into the recruitment process & driving global commercial performance at each touchpoint. • Developing effective automated lifecycle marketing across all direct to customers channels.• Developing actionable post-campaign reporting and analysis; with clear learnings and recommendations to optimise future activity.

• Owning the creation, development and management of both CRM and digital strategies.• Owning the ClickDimensions (ESP) platform, developing best practises and driving content innovations.• Overseeing the build & scheduling of all outbound communications.• Managing the end to end testing of email communications.• Creating & implementing infrastructural changes to the Dynamics 365 platform to better suit the needs of Diversity Travel.• Owning the Customer data within CRM, ensuring that the integrity of the data is always at its absolute best .• Establishing performance benchmarks & KPIs to ensure our communications are continuing to drive customer engagement.• Reporting on overall campaign performance, ensuring that engagement & financial data is aligned, giving an end to end view to share with the wider business.

• Managing and developing a team of four communications executives.* Implementing full testing plans across email, sms, push notification & rich inbox platforms.• Designing & implementing communication strategies to a diverse customer base.• Managing the quality and consistency of all outbound communications.• Planning engaging, multi-channel campaigns in line with the sporting and product calendars.• Ensure all outbound communications are fully compliant in accordance with ASA and GC guidelines.

• Running social media advertising campaigns for Nilfisk UK & IE.• Head of the marketing automation project (Pardot) for the UK & IE marketing hub.• Creating E-Newsletter campaigns, effectively targeting a variety of different customer personas.• Updating the company website with new products, latest news and setting up customer accounts.• Organising exhibitions, trade shows, sales conferences & innovation days.• Training the sales team on new software such as Pardot & Prezi.• Managing the CRM system (Salesforce), ensuring that correct processes are being followed by sales.

• Working as part of the PepsiCo blitz team, managing the key stores within Cumbria.• Developing sales, distribution, visibility and availability of clients FMCG products.• Building close relationships with retailers.• Maximising awareness of the PepsiCo brand.

• Building social media accounts for a variety of clients. • Creating, launching & tracking paid ads across Facebook & Twitter.• Suggesting varies strategies to help grow clients digital presence.