Specialist-Marketing And Customer Analytics
Engages with both internal teams and brand as a partner. Expert in providing segmented customer-level data and business insights supporting large clients. Utilizes analytical tools such as SAS and Tableau to provide customized analytics for major brand partner. Serves as SME/trainer for analytical techniques and tools.Customer Insights:•Lifecycle Analysis•Transaction Behavior•Tracking Migration•Segmentation AnalysisClient Support:•IVC (Incremental Value of Credit)•Argus Merchant X-Ray•Quarterly Business reviews with Senior Leadership Support•Post Value Proposition Optimization Analysis •Multi-Tender Data Analysis•Campaign Analysis