Engages with both internal teams and brand as a partner. Expert in providing segmented customer-level data and business insights supporting large clients. Utilizes analytical tools such as SAS and Tableau to provide customized analytics for major brand partner. Serves as SME/trainer for analytical techniques and tools.Customer Insights:​•Lifecycle Analysis​•Transaction Behavior​•Tracking Migration​•Segmentation Analysis​Client Support:​•IVC​ (Incremental Value of Credit)•Argus Merchant X-Ray​•Quarterly Business reviews with Senior Leadership Support​•Post Value Proposition Optimization Analysis ​•Multi-Tender Data Analysis​•Campaign Analysis

Provide support for the GovMint.com brand through comprehensive coordination, reporting and analysis of channel marketing projects.* Assist in analyzing the profitability and effectiveness of all projects. This includes developing pre and post P&Ls for projects. * Assist in collecting and distributing timely marketing reports to key business units and department heads. *Support the evaluation of all Marketing projects. Assist in developing recommendations on follow-up strategies. Work with the business units and appropriate departments to implement recommendations. * Assist in the management of circulation for Direct Marketing projects. Includes helping with the list selects, postal processing and interfacing with the service bureau. * Assist in the development of budgets and forecasts for all marketing channels by maintaining historical performance on all projects.

*Perform testing in order to ensure data quality. Partner with business teams to define quality needs.*Responsible for ensuring that the testing is completed on time and meets all functional requirements as defined.•Works with the data governance teams to ensure data governance requirements and standards are met. *Monitor ongoing data quality. Defines parameters for data integrity and compliance by performing data cleansing, data audit and/or data validation.*Documentation/Communication of Quality Issues. Provide context and input for training on data source (how data works and data frequency).*Communicate quality metrics, issues and resolution to business clients; serve as a primary data expert on underlying business rules and data source

*Develops psychometric input for proposal submissions*Develops specifications, technical reports, and other psychometric templates for documentation of state and large district assessment programs*Analyzes data, generates meeting materials and spreadsheets, conducts quality control procedures, and participates in standard settings*Analyzes and interprets both quantitative and qualitative data and synthesizes findings and recommendations to produce tables, graphs, and/or text for research reports, technical presentations, and interdepartmental communication*Maintains psychometric library including samples and common reference information needed for research proposals, presentations, and special studies development