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Mobile-first marketer and team leader with experience with large-scale products, platforms, and services.
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Senior Director, Product MarketingLinkedin Sep 2021 - PresentSunnyvale, Ca, UsCurrently leading the Consumer Growth, Premium, and International product marketing teams. We're responsible for: - Driving bookings growth for one of the internet's largest subscription businesses - Developing audience strategies to unify focus of LinkedIn marketing and growth - Growth strategy and tactics for app downloads and retention, including SEM and ASO. - Driving acquisition and engagement of new job seekers via email, SEM, and partner marketing. - Improving retention by driving network growth and relationships between members
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Director, Growth Product MarketingLinkedin Sep 2019 - Oct 2021Sunnyvale, Ca, UsLed the product marketing team for LinkedIn Growth. My team focused on helping members get connected and tap into the value of LinkedIn’s professional community, especially in our mobile app.
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Group Product Marketing Manager - Growth & EngagementLinkedin Aug 2017 - Sep 2019Sunnyvale, Ca, UsLed the product marketing team focused on consumer growth and engagement. My team was responsible for app growth, onboarding, retention, resurrection, and product education. Personally owned marketing for LinkedIn's integration with Outlook.
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Senior Product Marketing Manager - GrowthLinkedin Oct 2015 - Aug 2017Sunnyvale, Ca, UsGrowth marketing for LinkedIn's Consumer business, including user acquisition and retention. Primarily responsible for SMS virals, SEO, SEM, ad-spend, and other novel engagement efforts.
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Product Marketing ManagerLinkedin May 2014 - Oct 2015Sunnyvale, Ca, UsMarketing tactics and growth strategy for LinkedIn Groups.
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Director, Network ProductsZynga Sep 2013 - May 2014San Francisco, California, UsResponsible for product and content development for all traffic-driving channels within Zynga games. Focus of delivering efficient promotion and rapid innovation to increase channel adoption by players. - Used player data, game metrics, and predictive models to optimize content for revenue and player retention. - Drove product innovations in web and mobile promotional channels, including novel incentive mechanics, player-to-player recommendations, and native ad integration in gameplay. - Built and owned Zynga's largest marketing channel and led more than 20 game launches. Additionally defined targeting and channel strategy for Zynga’s 3P Publishing and Real Money Gaming businesses. - Responsible as director of five-person team with cross-functional PM, Producer, and Analyst roles. Credited with improving creative yield and shortening lead times as effective manager. - Earned the Atlas Award in Q3 2012 for driving more than 50M new game installs in 3 months. Awarded Zynga.org prize for user-generated social campaign. Recognized with two promotions (Sr. Manager Q3 2011, Director Q3 2013) -
Senior Cross Promotions ManagerZynga Nov 2012 - Sep 2013San Francisco, California, Us
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Cross Promotions ManagerZynga Nov 2011 - Dec 2012San Francisco, California, Us
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Marketing CoordinatorCapcom Jun 2009 - Nov 2011Osaka, JpProduct management role, working on Marvel vs. Capcom 3, Lost Planet 2, Dark Void, and Ghost Trick. Brand development responsibilities included driving community traffic, creating TV, online, and print campaigns, and website production. -
Marketing InternCapcom Entertainment May 2008 - Aug 2008Osaka, JpProduct ManagementWorked with Mega Man 9, Super Street Fighter II Turbo HD Remix, and other Capcom Digital titles. Supported Resident Evil 5 and Street Fighter IV.
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Site Director Of Camp KineticPalo Alto Junior Museum Jun 2004 - Aug 2007Site Director for Camp Kinetic Summer Camp
Ryan Mcdougall Education Details
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Tufts UniversityApplied Physics -
Phillips Academy
Frequently Asked Questions about Ryan Mcdougall
What company does Ryan Mcdougall work for?
Ryan Mcdougall works for Linkedin
What is Ryan Mcdougall's role at the current company?
Ryan Mcdougall's current role is New Jersey Area Drone Pilot.
What is Ryan Mcdougall's email address?
Ryan Mcdougall's email address is rm****@****din.com
What is Ryan Mcdougall's direct phone number?
Ryan Mcdougall's direct phone number is +165042*****
What schools did Ryan Mcdougall attend?
Ryan Mcdougall attended Tufts University, Phillips Academy.
Who are Ryan Mcdougall's colleagues?
Ryan Mcdougall's colleagues are Steven Brown, Xuan Li, Nora Swidan, Roberto Altieri, Wei Li, Sarah Sgarlato Pierini, Amari Gonzalez 💯.
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