• Development and implementation of marketing strategies for wholesale, taprooms, e-commerce and other key projects.• Work closely with department heads to determine marketing strategy and direction.• CRM management: Manage all relationships with existing customers through CRM systems. Develop effective sales funnels for all customer types through numerous marketing techniques (both paid and non-paid media). Meet internal objectives of driving new customers to MobCraft taprooms and retail locations. • Email SMS marketing through custom campaigns and automation.• Build social media strategy. Create social media content. Manage and track all Google Business and social media KPI’s. • Successfully launch a major new initiatives including the highly successful Advent Beer Calendar, the opening of new taproom locations and a crowdsourced investing round that generated over $800k. • Customer service focused – handle all customer interactions through social media and email. • Work with designer and web developer to create digital and print marketing content and materials to support sales driven campaigns. • Represent MobCraft Beer at on-site and off-site events.

• Responsible for supporting the planning and execution of data-driven sales growth for the organization • Manage all inputs and outputs of the Red Bag Rewards loyalty program. Increased program engagement by 33% is 12 months, achieving an industry ‘gold standard’ 65% customer penetration. • Leverage back-end loyalty shopper data to build highly strategic, thoughtful, impactful marketing initiatives designed in increase basket rings, frequency and customer retention. Loyalty customer spend 44% more per trip than non-members. • Introduced metrics and key performance indicator for monitoring program success. • Partner with IT to leverage technological developments with loyalty platform vendors. • The customer face for Red Bag Rewards loyalty. Manage all customer inquiries and ensure each customer is 100% satisfied.• Expect in the organization on the consumer, competitive landscape and changing marketplace dynamics influencing customer behavior. Responsible for advocating that point of view to internal key stakeholders.• Day-to-day vendor management logistics, timelines and budgets. • Recognized at an emerging organization leader within 18 months of employment.

• Provided marketing management and strategic direction for all of the Wells Fargo and McDonald’s internal merchandising business. • Through consumer insights, web analytics and internal purchasing patterns, built insightful, strategic initiatives that raised the sales of branded merchandise throughout the McDonald’s and Wells Fargo franchise locations. • Project lead on a Wells Fargo customized web tool providing a broader, more streamlined process to meet client needs.

• Oversaw all digital marketing project for home goods and footwear departments. Project lead for all involved parties including project initiators, creative / production and upper management. Ensured the expectations and timing of each project was understood and met by all parties.• Successfully managed 40+ weekly digital initiatives while maintaining a flawless track record of meeting all project guidelines and timing. • As a recognized strong leader, chosen to lead the development of the review / approval process for all social media initiates – a fast moving medium where timing is critical to success.

Marketing Manger providing strategic insight, budget management and account management

• Leader on custom marketing initiatives for ConAgra Foods for the Midwest and Northeast regions grocery retailers. • Oversaw a $7.6 million budget for the ConAgra Midwest and Northeast regions, always coming within the allotted 2% spending objective of the annual budgets. • Worked hand in hand with ConAgra marketing to dissect consumer data. Constructed highly specific, strategic, targeted marketing initiatives generating significant ROI’s and sales lifts of the ConAgra portfolio.• Led project based shopper marketing projects for Hormel Foods, Schwan Food Company and Dr. Pepper Snapple Group. Our project work success in generating incremental sales growth led to annual contract partnerships with each of these major CPG brands. • Excellent project management skills. Oversaw the flow of all creative pieces, ensuring the client’s goals and vision are always clearly defined and executed. Managed all creative workflow, timelines and resources on a project by project basis.

Managed the Twin Cities market for a leading national field marketing initiative  Contracted venues, managed on-site team, tracked and reported weekly marketing activity.

Planning and executing of numerous national campaigns including grocery retail promotions and event experiential marketing. Assisted in contracting, planning and executing a national campaign. Over 41 grocer chains representing over 3,350 retail grocery stores and 35 leading natural & organic brands participated.o Participating retailers achieved a 43% higher rate of growth that non-participating retailers during the promotion period. Led field marketing initiative in five major U.S markets. Built field schedules, contracted events, oversaw 40 field team members and provided weekly detailed activity reports to clients.  On site manager for organic foods mobile tour. Coordinated with event managers to negotiate vendor space. Managed on-site staff and product and overall presence at the events.