Digital Marketing Specialist
CurrentStrategic Business Management: Successfully managed pricing strategies, online advertising, shipment logistics, and product portfolio optimization across multiple online marketplaces (Amazon, eBay, cDiscount, and more). Led promotion campaigns and generated client performance reports, ensuring alignment with key objectives and KPIs.Campaign Creation & Optimization: Developed and optimized multi-channel marketing campaigns, including Amazon Sponsored Products & Sponsored Brands, as well as ads on Google, Facebook, eBay, and Aliexpress. Focused on driving efficient performance metrics such as ACOS and ROAS, continuously analyzing and improving campaigns every two days to ensure they met client goals, from brand recognition to sales growth.Client Relations & Reporting: Held weekly meetings with clients, proactively identified their needs, and provided consistent communication through daily emails. Delivered comprehensive advertising reports (weekly, bi-weekly, monthly) that included performance insights, keyword analysis, search term data, and other actionable insights.Content & Listing Optimization: Collaborated on improving marketplace listings through detailed content enhancements to maximize consumer appeal. Regularly worked with account managers and clients to ensure the best possible positioning of their products across all platforms.Innovation & Automation: Played a key role in developing an automation system using Amazon API to streamline reporting and campaign management. Additionally, contributed to social media marketing efforts by creating and managing content to build and retain follower engagement.Technical Proficiency: Extensive use of Microsoft Excel for building sales reports, managing product listings, and tracking campaign performance. Experience working within Magento platforms to optimize content on key European marketplaces.
