Ryan Du Email & Phone Number

New York, NY, US

San Diego, CA, US

San Diego, CA, US

San Diego, CA, US

• Co-founded a social media startup with the function of connecting people through their completed and desired bucket list experiences
• Responsible for the growth of the platform; generated a community of 10k+ users through organic marketing
• Created and distributed content for viral marketing; accumulated 150k+ impressions and 40k+ engagements on a single post
• Prospected and performed cold outreach to content creators; secured partnerships with creators ranging in size from 10k - 1m followers and increased total user base by 97%
• Implemented and managed an ambassador program consisting of 30+ loyal users; delegated duties and created incentives which increased total engagement on the platform by 874%
• Secured #1 SEO placement on the App Store for keyword search results: “bucket” and “bucket list app”

Poway, CA, US

• Assisted the Strategic Development team with their international marketing strategy for countries in the Asia Pacific region
• Researched and contacted foreign publications for their respective media kits; qualified publications for partnering by comparing audience size and advertising costs in context of our goals and advertising budget
• Developed tailored slide decks to support the internal and external strategic communication plans of the Communications and Public Relations team
• Shadowed the Sales team and developed a clear understanding of the sales cycle and competitive offerings in the marketplace

San Diego, CA, US

• Oversaw an organization of 35+ members with the purpose of promoting all university services, events, news, and activities to a community of 35,000 SDSU students; led to a large increase in student involvement at.
• Effectively delegated messaging and marketing duties to different chair positions such as Secretary, Vice Chairs of Social Media, Project Management, and Video Production to provide students with accurate and relevant.
• Created and executed a full-scale marketing plan for the San Diego Food Bank as part of the Aztecs Rock Hunger campaign; directly resulted in $100k+ raised via student and community donations
• Established relationships with dozens of executives and spearheaded multiple speaking engagements for the student body; most recently secured Kevin Gelfand, CEO of Shake Smart, as a guest speaker

• Disseminated information about IFC and chapter community service efforts to city-wide and campus media
• Organized and improved the overall image of fraternity life at SDSU by working with other public relations avenues; interfaced weekly with 14 fraternity chapters consisting of 1,500 active members across the community
• Created and executed a full-scale marketing plan for the San Diego Food Bank as part of an IFC community event; directly resulted in 4,500 pounds of non-perishable food raised in the form of student donations
• Designed promotional marketing material to promote various IFC community events; led to a 100% increase in followers and subsequent engagement for the IFC Instagram account

San Diego, CA, US

• Created and distributed all social media content on Instagram, Facebook, and Twitter for SDSU Career Services in order to promote career workshops and job opportunities to a community of 35,000 SDSU students
• Developed detailed marketing plans to raise attendance at career fairs and other career-aid events

Queenstown, Otago, NZ

• Captured fun, interactive photos of guests at LEGOLAND, then published those photos into story-telling photo-books
• Utilized communication skills to evoke desire and urgency in patrons to purchase photo-books

Bachelor Of Science - Bs, Business Administration - Marketing

High School Diploma