Managed relationships with key internal clients and external vendors to provide targeting, segmentation, and data extraction to reach and exceed client goals. Developed marketing test, analysis, and reporting strategies to facilitate client decision making and increase client engagement and revenue. Provided clients with advanced modeling, reporting, and analysis in coordination with other business unit teams* Oversaw implementation of AARP Foundation online fundraising model that increased annual online donations by 30%* Spearheaded creation of AARP Advocacy model that more than doubled response rate from previous non-engagers* Helped develop data flow process between new email vendor and MSA that serves as a model for all of AARP

Develop and execute university’s strategic undergraduate recruiting campaigns aimed at segmented target audiences. Develop analytics measuring effectiveness of email, print, social media, and web campaigns. Manage the daily activities and professional development of the Assistant Director.* Increased response on initial recruitment campaign from annual 1% to over 10% by sourcing new vendor and technology* Boosted effectiveness of direct marketing email outreach by instituting more robust analytics and results tracking* Improved understanding of target audiences via quantitative analysis of surveys and qualitative focus group research

Oversaw the conceptualization, production, and distribution of all print and digital communications. Served as expert on committees dedicated to marketing, communications, and technology.* Increased ROI of marketing communication activity by reallocating resources to more effective strategies and technologies* Streamlined department project management capability by implementing and managing improved tools and procedures* Expanded communication channels with target audiences by initiating and managing office’s social media outreach

* Researched legal and technological issues relating to clients’ future business considerations or legal matters* Assisted attorneys in compiling legal and technological information needed for legal proceedings or client briefings* Organized legal and federal agency filings on behalf of clients

Managed all content on the public version of the Globalist’s Web site. Oversaw feature story production: editing, fact checking, layout, and author revisions. Managed student intern program by searching for, interviewing, hiring, and training candidates.* Increased catalog of feature story options on the public version of the Globalist’s Web site* Simplified author content management system via consultations with information technology department* Expanded student intern program to produce more content for use in the company’s paid services

Tracked publication projects and reported on progress and budgetary implications. Copyedited various Center program newsletters covering a range of regional and functional international issues.* Reduced publication costs by designing and implementing a database to accurately track related expenses* Consolidated program newsletter production by assuming responsibility for their management and publication* Increased accuracy of Center publications via fact checking and aligning program terminology