Ryan Grogan Email & Phone Number

San Diego, Ca

San Diego, Ca

Mapp Digital is an Insight-led marketing cloud platform offering marketers reliable insights that enable successful cross-channel marketing campaigns. Product offering includes cross-channel customer engagement (Email, SMS, In-App, Web), data management (CDP, DMP), and analytics. Reporting to Chief Customer Officer, promoted with expanded scope to lead all post-sales delivery for America's business. Led fifteen direct reports to deliver Customer Success, Account Management, Renewal Management, and Professional Services. Responsible for the client satisfaction, retention, and growth of 300+ client accounts worth $35MM+ in Annual Recurring Revenue. Managed staffing, revenue, forecasting, and expense budgets for America’s business. Key Accomplishments:-Generated $22MM+ in growth, exceeding 110% budget attainment and 120% NRR annually.-Improved key metrics for retention, account growth, client satisfaction, and customer lifetime average.-Redesigned Customer Success engagement model and drove culture prioritizing client outcomes and expertly managing and multi-threading client-executive relationships.-Implemented Gainsight as centralized BI/CRM on client accounts, leveraging GenAI-driven initiatives to increase product adoption and earlier identification and remediation of client risk.-Prepared quarterly reporting on US business performance trends for Board of Directors meetings.Key Accounts: Procter & Gamble, Ace Hardware, Cigna, CBS Interactive/Viacom, CNET, Francesca's, General Motors, Jelly Belly Candy, JP Morgan Chase, Qantas Airways, Sheetz, Xerox Corporation.

San Diego, Ca

Promoted to lead the Account Management department for Mapp’s Americas business. Reporting to the Chief Customer Officer, managed a team of four Account Directors, responsible for the retention and growth of 200+ enterprise accounts. Charged with driving strategic account growth through renewal expansions, product cross-sells and strategic service upsells. Cultivated talent capable of developing deeper client relationships resulting in account success. Collaborated cross-functionally with C-Suite, Sales, Finance, and Operations teams, having full ownership of US revenue forecasting, growth and retention predictions, and revenue to cash forecasting.Key Accomplishments:-Delivered YOY double-digit account revenue growth -Led US to highest-ever retention rates - 97% GRR and 132% NRR - in 2019 -Drove global initiative redesigning renewal process, positively impacting ACV, ARR, and cash flow.-Executed numerous expansion renewals generating 20+% increases in ACV for enterprise accounts. -Championed Account Management-led new-business initiative, closing $3MM+ in new logo ACV.-Launched cross-sell initiatives to increase product adoption, closing $2MM+ in incremental ARR.-Optimized revenue forecasting improving the accuracy of forecast against budget.

San Diego, Ca

Recruited to lead Mapp’s largest global enterprise account – Procter & Gamble – managing 150+ business units globally across five brands in three markets (Americas, EMEA, APAC). Led a global support team of twelve across four countries. Responsible for designing and implementing account development strategies to improve relationship management with key stakeholders - Corporate, Brands, and Agency Partners – to promote better adoption of Mapp's products and services, drive client satisfaction, and deliver renewal and growth success. Promoted from Account Director to Director in 2017.Key Accomplishments:-Negotiated sunset of subcontractor relationship and direct contract in 2016-Won two RFPs in 2017 for Multi-Channel Marketing to retain the account-Exceeded 115% of annual quota and 120% NRR for three consecutive years-Generated $4MM+ in strategic growth, expanding Mapp's footprint into new brands and countries-Grew client ACV by 125% through expansion efforts and conversion to enterprise licensing model-Designed and implemented bespoke Customer Success framework, creating global standards-Led two-year data ecosystem migration to Segment and Lytics, modernizing data infrastructure

San Diego, Ca

BlueHornet, a Digital River subsidiary, was an Email Service Provider specializing in the Retail, DTC, and Travel & Hospitality verticals. BlueHornet was acquired by Marlin Equity Partners in 2015 and merged with Teradata Marketing Applications to form Mapp Digital. Managed portfolio of strategic accounts worth $4MM+ in ACV across key verticals. Responsible for delivering email marketing solutions and designing account development strategies to drive customer satisfaction and account growth for enterprise clients. Carried annual quota of 20-30% growth of account portfolio value YOY. Cultivated executive-client relationships. Key Accomplishments:- Generated $5MM+ in strategic growth through renewal expansions, product cross-sells and strategic service upsells. Grew key account by 350% to $775K ACV/ARR. - Exceeded revenue expectations, growing YOY account portfolio value by more than 30% annually.- Collaborated with clients in developing and implementing lifecycle email marketing programs, driving higher engagement and revenue. Successfully led numerous integrations to drive higher ROI.- Cultivated strategic customer accounts, strengthening relationships by building trust.- Consistently retained clients 2X industry standard. Key accounts: Omni Hotels & Resorts, The Ladders, lululemon, Columbia Sportswear, GoDaddy, KFC, Pacific Sunwear, and Xerox.

San Diego, Ca

Chicago, Il

Recruited to New York-based advertising agency to expand company’s scope of services into direct response & digital marketing. Managed portfolio of accounts worth $2MM+ in ARR. Promoted and relocated to Chicago in 2010 to lead CRM department. Managed team of three responsible for driving the customer segmentation, channel execution, and measurement of all direct marketing initiatives.Key Achievements:-Developed turn-key platform facilitating multi-channel, direct marketing programs for dealer network that generated $8MM+ in revenue over two years.-Launched client's customer retention program, yielding 36% enrollment among targeted customers.-Launched client’s first corporate marketing database (pre CDP era) using third-party SaaS platform.-Conceived and designed custom data-exchange web application for disseminating campaign audiences to dealer network, improving audience targeting and dealer campaign participation.-Authored a comprehensive manual of direct marketing best practices for agency.Key Accounts: Navistar, International Truck & Engine, LG Electronics, Gatorade, Farrow & Ball.

New York City

New York City

New York City Metropolitan Area