• Lead PR and content strategy for all agency clients, including the development of detailed PR plans, communications strategies, and annual content mapping.• Manage a team of professionals responsible for all aspects of earned and owned media, including public relations, media relations, content strategy and development, message development, and social media.• Serve as the primary content writer for our clients, including technical articles, white papers, op-eds, native advertising, case studies, press releases, and blogs. • Collaborate with creative team on multimedia content strategy and development, including video, infographics, and illustrations.• Establish and maintain strong relationships with key media in our clients’ industries and proactively pitch topics that align with strategic objectives. • Responsible for establishing and measuring performance metrics and developing monthly and quarterly reports.• Contribute to agency new business efforts, including the development of PR plans and proposals, competitive audits and industry landscape research.

• Served as the primary point of contact and PR counsel for a number of the agency’s clients, including both B-to-B and B-to-C brands.• Developed detailed PR plans to align with business goals and tie those plans to measurable results.• Responsible for the creation of any/all forms of earned and owned content, including technical thought leadership articles, white papers, op-eds, native advertising, case studies, press releases, blogs, newsletters and social media.• Indirectly managed junior team members and offered guidance and support on client projects

Managed national and international public relations efforts for several clients including CertainTeed Corporation, North America’s leading brand of building products. Efforts helped establish the company as one of the nation's premier building product brands in terms of innovation, sustainability and building science expertise. Specifically, I planned, executed and measured trade and consumer public relations for the company’s various product groups. Activities included writing press releases and other materials supporting new product launches, fielding editorial requests, placing bylines and feature articles in key publications, trade show support, editorial calendar management, and social media support including Facebook and Twitter content. Also tracked hundreds of construction projects for potential case studies in architectural and building trade media, coordinating involvement from property owners, architects, contractors, distributors and installers. Additional client work included managing PR efforts for North American Specialty Products, a manufacturer of specialty PVC pipe for municipal, agricultural, mining and construction applications; and Firestone Industrial Products, the manufacturer of various air spring technologies for heavy- and light-duty trucking, as well as various industrial applications.

Provide strategic public relations counsel to clients including Indy Connect, Central Indiana’s transportation initiative, and Conexus Indiana, an advanced manufacturing and logistics industry initiative lead by the Central Indiana Corporate Partnership. Expertise included coordinating high-profile press events, developing talking points and speaker scripts, media training, writing and placing op-eds and feature articles in key publications, drafting press releases and other outreach materials, developing e-newsletters, web copywriting and online content management. Contributed to the development of the agency’s brand by ghost writing a monthly column by CEO Paula MacVittie and contributing to the agency’s clean technology blog. Also lent public relations support to Knauf Insulation, Carrier Corporation, Roche Diagnostics, and Aventine Renewable Energy, Inc.

Provided strategic media relations counsel and reputation management to clients including Atlas Van Lines, IU Public Policy Institute, Planned Parenthood of Indiana, I-STEM, Northern Indiana Public Service Co. (NIPSCO), Baker & Daniels and the Indiana Department of Transportation (INDOT). Led interactive and online communications for the Association of Professionals in Infection Control & Epidemiology (APIC), managed clinical trial recruitment for Cook Medical, and utilized various social media platforms. Also lent my talents to media training, ad copywriting, brand development, Web writing, feature article and op-ed writing, legislative affairs and public health efforts to promote smoke-free workplace laws in Indiana. Worked across a wide spectrum of industries including healthcare, government, nonprofit, trucking/logistics, public safety, road construction, education, utilities, law and accounting.

Covered news from Hamilton County, particularly county government, schools and public safety. Work regularly published in The Fishers Star, The Hamilton Star, The Noblesville Ledger, and other suburban editions, as well as www.indystar.com.

Wrote features on Freedom of Information issues, updated contact lists, proofread pages and assisted the editor of Quill, the magazine of the Society of Professional Journalists.

Contributed to almost every aspect of the editorial process; wrote short stories, checked facts, edited manuscripts, researched statistics and trafficked products. Concluded the internship by writing a cover story.

Contributed statistical research to feature stories, fact checked stories, updated contact lists and wrote several short pieces.