Ryan Loftus Email & Phone Number

Philadelphia, Pa, Us

Mountain View, California, Us

● Develops and executes the website vision and strategy for a B2B SaaS company, aligning web initiatives with business goals.● Leads an eight-person project team through the redesign and migration of a 300-page website, focusing on enhanced user experience and improved SEO.● Oversees the SEO channel, driving $2.5 million annually in pipeline, with a focus on long-term search performance.● Heads conversion rate optimization (CRO) efforts, implementing A/B tests to drive user engagement and conversions; achieved a 67% increase in demo page conversion rate.● Manages web analytics tools and trains team members on usage, creating fully automated dashboards to streamline reporting on traffic and site performance.● Prioritizes technical and creative website projects, ensuring alignment with business objectives and efficient resource allocation.● Reviews all website copy and designs to ensure content aligns with business goals and drives performance, collaborating with freelance writers and individual contributors to maintain consistency and brand alignment.● Stays ahead of SEO developments by actively researching industry trends, developing a forward-looking strategy to prepare for AI overviews in search.

Mountain View, California, Us

● Managed the company blog, growing traffic by 68% over three years by creating content strategies and overseeing 120+ blogs.● Hired and managed freelance blog writers, reviewing their work and ensuring deadlines are met.● Optimized website to rank for high priority keywords to drive traffic with commercial intent.● Overhauled website infrastructure, deprecating 48% of tags and leading cross-functional initiative to eliminate user generated spam.● Regularly conducted content reviews, technical audits, and competitive research to improve SEO performance.

Mountain View, California, Us

● Produced content for blogs, whitepapers, and website pages, increasing unique pageviews by 80k in the first six months and improving targeted keyword rankings by 55%.● Served as lead user experience writer and editor for new product releases.● Produced a series of whitepaper campaigns that generated 8.9k conversions, 2.2k MQLs, and 2.5 million impressions.● Created a social media campaign that generated 3.5M impressions and 81k engagements.● Recognized with an Award for Exceptional Achievement in 2022.

● Manages social media and content marketing for a sales representative of a furniture company.● Built a social media lead generation funnel on Instagram and contributed to a 28% increase in YOY regional sales.

Emmaus, Pennsylvania, Us

● Served as content strategist and copywriter at a full-service B2B marketing agency. ● Created and implemented successful content strategies to drive traffic, generate leads, and increase revenue for up to 15 concurrent accounts.● Wrote content and messaging to support the successful launch of new products for industry leading companies, including Ecolab, Lactalis, and Chromaflo.● Provided project management support on web development projects.● Created the information architecture for complex, 300-page websites.

Emmaus, Pennsylvania, Us

● Performed Content Marketing Manager responsibilities January 2021 – June 2021.● Produced 200k words annually of web content, including case studies, blogs, ads, and guides.● Increased organic keyword rankings by 1,400% in nine months for a technical service firm.● Generated $1.25 million in pipeline with a case study campaign.● Increased an accounting firm’s inbound leads by 500% with blog content.

Conshohocken, Pa, Us

● Produced engaging video and motion graphic content for web development, social media, and digital campaigns, improving brand visibility and client engagement.● Spearheaded the launch of a regional networking group by creating email campaigns and collateral that drove audience engagement and event attendance.

Bethlehem, Pa, Us

● Led a six-person consulting team to create an interactive studio tour for PBS.● Supervised a team of nine project managers.