Ryan Loftus Email & Phone Number

Philadelphia, PA, US

Mountain View, California, US

• Develops and executes the website vision and strategy for a B2B SaaS company, aligning web initiatives with business goals.
• Leads an eight-person project team through the redesign and migration of a 300-page website, focusing on enhanced user experience and improved SEO.
• Oversees the SEO channel, driving $2.5 million annually in pipeline, with a focus on long-term search performance.
• Heads conversion rate optimization (CRO) efforts, implementing A/B tests to drive user engagement and conversions; achieved a 67% increase in demo page conversion rate.
• Manages web analytics tools and trains team members on usage, creating fully automated dashboards to streamline reporting on traffic and site performance.
• Prioritizes technical and creative website projects, ensuring alignment with business objectives and efficient resource allocation.

Mountain View, California, US

• Managed the company blog, growing traffic by 68% over three years by creating content strategies and overseeing 120+ blogs.
• Hired and managed freelance blog writers, reviewing their work and ensuring deadlines are met.
• Optimized website to rank for high priority keywords to drive traffic with commercial intent.
• Overhauled website infrastructure, deprecating 48% of tags and leading cross-functional initiative to eliminate user generated spam.
• Regularly conducted content reviews, technical audits, and competitive research to improve SEO performance.

Mountain View, California, US

• Produced content for blogs, whitepapers, and website pages, increasing unique pageviews by 80k in the first six months and improving targeted keyword rankings by 55%.
• Served as lead user experience writer and editor for new product releases.
• Produced a series of whitepaper campaigns that generated 8.9k conversions, 2.2k MQLs, and 2.5 million impressions.
• Created a social media campaign that generated 3.5M impressions and 81k engagements.
• Recognized with an Award for Exceptional Achievement in 2022.

• Manages social media and content marketing for a sales representative of a furniture company.
• Built a social media lead generation funnel on Instagram and contributed to a 28% increase in YOY regional sales.

Emmaus, Pennsylvania, US

• Served as content strategist and copywriter at a full-service B2B marketing agency.
• Created and implemented successful content strategies to drive traffic, generate leads, and increase revenue for up to 15 concurrent accounts.
• Wrote content and messaging to support the successful launch of new products for industry leading companies, including Ecolab, Lactalis, and Chromaflo.
• Provided project management support on web development projects.
• Created the information architecture for complex, 300-page websites.

Emmaus, Pennsylvania, US

• Performed Content Marketing Manager responsibilities January 2021 – June 2021.
• Produced 200k words annually of web content, including case studies, blogs, ads, and guides.
• Increased organic keyword rankings by 1,400% in nine months for a technical service firm.
• Generated $1.25 million in pipeline with a case study campaign.
• Increased an accounting firm’s inbound leads by 500% with blog content.

Conshohocken, PA, US

• Produced engaging video and motion graphic content for web development, social media, and digital campaigns, improving brand visibility and client engagement.
• Spearheaded the launch of a regional networking group by creating email campaigns and collateral that drove audience engagement and event attendance.

Bethlehem, PA, US

• Led a six-person consulting team to create an interactive studio tour for PBS.
• Supervised a team of nine project managers.